When to send out a press release

Is there an optimal timing for sending out press releases to media?

While there isn't a magic number, the popular advice is to avoid weekends, Mondays and Fridays. Some say a slow news day (when nothing much is happening and journalists are desperate for stories) is a good day to send your release and get an editors attention.

Everyone agrees the worst time to send a press release is when the whole world is preoccupied with a big event or breaking news. Don't even try completing with Donald Trumps Inauguration, a Terrorist attack or school shooting except your press release relates with the event at hand and  you can some how ride off the waves of the trending event. 

So when it comes to the best days we at The Bobby Taylor Company suggest Monday Evenings, Tuesday Mornings, Wednesday and Thursdays. 

Ensure your releases don't sound the same (have different variations) and target it media house specifically. So if you were going to send to Tech Cabal, ensure that you are releasing a story on the "Technical Side" of things. If you are sending it to Style Vitae, then it should have a "Fashion Angle".

One final tip: Extend the life of your press release by using it on all the content platform we own such as blog and website. Promote it via our social networks and our clients social networks by creating a simple flyer and providing a link which directs you to our website Create a video to go with the release (option). Gone are the days of the one-off press release. Give it more legs and it will go far. 

(excerpts culled from prinyourpajamas.com).