Welcome to the latest issue of Brandtech News, an update on building brands better, faster and cheaper, using technology.
It's an occasional newsletter - but we know how busy everyone is, so there's a simple unsubscribe link at the bottom.
Laying down the law
In a stunning speech Procter & Gamble’s chief brand officer, Marc Pritchard, called time on the “complicated, non-transparent, inefficient and fraudulent media supply chain”. Marketing Week’s Mark Ritson analyzes what he calls the most important marketing speech for 20 years.
Facebook – still killing it
Yet another quarter of massive growth for Facebook, with mobile now accounting for 84% of ad revenue. Zuckerberg has been talking up how video is growing on Facebook (look out YouTube) and Snap Inc., which finally filed its IPO paperwork last week, will be paying close attention to FB’s Snapchat clone, currently being tested in Ireland.
Virtually perfect
Here's the very best of VR shown at Sundance Film Festival 2017.
Would you like cream with that?
Fed up standing in line for your morning fix? This little robot makes excellent coffee, cheap too!
Remember Adblocking? Still a thing
Media comment may have calmed somewhat since 2016, the year of the "adblockalypse", but adblocking, although slowing in the USA, is growing internationally and on mobile.
How smart is Tim Cook's home?
Very, is the answer. The Apple CEO talks through how he uses technology in his home. But, not everyone wants to live like a tech CEO it seems - according to this PwC report only 26% want a smart home. Oh well, at one time people were skeptical about electricity too.
