Mark Ritson, award-winning columnist and brand consultant, is widely recognized as one of the world’s best marketing instructors. Professor Ritson was at his provocative (and profane!) best at this year’s FFWD where he called upon marketers to challenge their assumptions (and their agencies’ assumptions) about digital, social and the so-called death of television.
Swinging the Media Pendulum Back to Neutral: The Underestimation of TV, the Overselling of Digital, and the Way Forward in 2017
Ritson in the news
For more Ritson check out the interviews he did while in Toronto.
Mark Ritson on BNN February 1, 2017
Mark Ritson In Media in Canada February 1, 2017
Mark Ritson on Bloomberg North February 2, 2017
Mark Ritson on BNN February 1, 2017
For more information on the power of TV, check out our website
