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M&M report

Office of Public Affairs bimonthly measurements and metrics

January-February 2017

Big Story: Rice 360° Institute for Global Health is MacArthur grant semifinalist

Media highlights

President Leebron seeks input on the university’s future
 
President David Leebron introduced the Vision for the Second Century, part 2 (V2C2) at his Feb. 7 town hall presentation. Faculty, staff, students, alumni and others received an email inviting them to participate in an online survey that will play a key role in the university's strategic planning. The survey remains open through March 19.
 
http://news.rice.edu/2017/02/10/leebron-announces-v2c2-at-town-hall/


 
Rice 360° Institute for Global Health is MacArthur grant semifinalist

The announcement that the Rice 360° Institute for Global Health and its partners are among eight semifinalists for a $100 million grant from the MacArthur Foundation was widely reported by The New York Times, Chicago Tribune, Houston Chronicle and other media. Rice used video, photos, a story and its website and social media accounts to share the great news. The foundation plans to select the winner this fall.
 
http://news.rice.edu/2017/02/15/rice-360-in-running-for-100-million-macarthur-grant-2/

 
Moody Center opens
 
Rice's Moody Center for the Arts opened to the public Feb. 24 with a dedication ceremony and ribbon-cutting. The 50,000-square-foot, $30 million center was designed by acclaimed Los Angeles-based architect Michael Maltzan.
 
http://news.rice.edu/2017/02/27/rices-moody-center-for-the-arts-opens/
 
For a list of our January-February media stars, please see the last section of this report. 

Government Relations

New government relations director joins Rice's Public Affairs team

Meet Nathan Cook, Rice’s new director of government relations. Nathan brings a strong history of state and federal government relations experience to the job. Most recently, he directed state government relations nationally for McKesson Specialty Health, the nation’s largest network of independent community oncology care providers. He also served as district director for U.S. Rep. Pete Olson ’85 and deputy regional director for U.S. Sen. John Cornyn. With the Texas Legislature in session and a new administration in Washington, D.C., Nathan is hitting the ground running.

University Relations

Rice’s United Way donations rank among top 50 in Houston

For each of the past three years, the Rice United Way Campaign has raised more than a quarter-million dollars, which puts the university in United Way’s top echelon of institutional donors. For the second straight year, the Rice campaign was one of the 50 most generous in Houston and exceeded the campaign’s $250,000 goal by nearly $20,000. 

The divisional breakdown of the 2016-17 campaign is shown below. Over the past five years, the Rice United Way Campaign has contributed a total of $1.25 million to improving our community.

Creative Services

Poster publicizes medieval violence talk
 
As part of the O’Brien Medieval and Early Modern Studies Guest Lecture Series, Creative Services designed and edited a poster to promote visiting Duke Professor Jehangir Malegam’s talk on violence, exorcism and the politics of discernment in medieval Europe.
A festive holiday card
 
Creative Services designers had some fun with the Rice holiday card when they produced this design for the print version and features the four student faces from the Sallyport archway. The design also tied in with the emailed holiday card, which featured the same faces in an animated video.
 
Brochure maps Rice space program
 
Working closely with clients in the Wiess School of Natural Sciences, a Creative Services team designed and edited a brochure detailing the offerings of the Space Studies program. It’s the latest in a series of brochures for the school’s Professional Science Master’s program. The Space Studies track is geared toward scientists and engineers interested in space program management, with courses designed to help them navigate the challenges inherent in U.S. space policy, human and robotic space exploration and the science of space exploration and technology development.
Promoting a creative lecture series
 
Three national experts on creativity, innovation and psychology are discussing “Creativity Up Close” as part of a public lecture series sponsored by the Moody Center for the Arts, the Humanities Research Center and the Glasscock School of Continuing Studies, among others. The first two lectures took place Jan. 24 and Feb. 28; a third will be held March 21. Creative Services designed and produced publicity materials, including this eye-catching poster.

Multicultural Community Relations

MLK Day speakers discuss the path to a just society
 
Houston City Councilmember Amanda Edwards and Rice alumna Karen Kossie-Chernyshev, a history professor at Texas Southern University, were keynote speakers at Rice’s annual celebration of the life of Martin Luther King Jr. The Jan. 16 event was organized by the Black Student Association with the help of Multicultural Community Relations. Building on the program’s theme, “The Dream Lives On,” both speakers talked about how to continue building a just society.
Events celebrate 100 years of Asian undergraduate life at Rice
 
Rice kicked off its celebration of 100 years of Asian undergraduate life with a Jan. 27 event that included presentations and a documentary on Asian food in Houston. More than 200 people gathered at the Rice Media Center to listen to presentations by Anne Chao ’05, Ed Chen ’59 and a number of Asian students.
 
As part of the yearlong celebration, 55 members of the Rice University Community of Asian Alumni attended a happy hour Jan. 19 and toured the “Emperors’ Treasures: Chinese Art From the National Palace Museum, Taipei” exhibit at the Museum of Fine Arts, Houston. MCR helped organize both events.


 
MCR promotes college readiness

In January and February, MCR took part in events aimed at encouraging students from a variety of ethnic communities to pursue college educations. On Jan. 24, MCR staff spoke about college readiness to third- through fifth-graders at Ketelsen Elementary. On Feb. 8, MCR and the Glasscock School of Continuing Studies hosted an open house for members of Rice’s K-12 Council. On Feb. 18, they recruited students from the Hispanic Association for Cultural Enrichment at Rice to help host a booth at the Houston Hispanic Forum’s Career and Education Day, which drew more than 10,000 students, parents and educators. On Feb. 24, Stephen Klineberg, founding director of Rice’s Kinder Institute for Urban Research and a professor of sociology, and Samuel Sarabia, deputy assistant superintendent of HISD, were keynote speakers at the Latino Education Summit hosted by MCR at the Rice Memorial Center.

Marketing and Digital Communications

Hero slider increases engagement
 
The hero slider on Rice’s home page attracted 24,941 clicks in January and February — an increase of 43 percent from the previous two months. In February, the web team launched a video that adds a new element to the slider. In January and February, the slider directed people to major Rice News stories, including one about the opening of the new Moody Center for the Arts and one about the Wall Street Journal ranking Rice second in the country for best student-to-faculty ratio; the latter was the most clicked-on story, with 3,482. 
New Rice-branded websites launch
 
The Public Affairs web development team and the Office of Information Technology have been working to move Rice websites onto the Drupal platform. In January and February, the following sites launched using the new Rice-branded template:

The 'interwebs' dashboard

 

Total reach
This number reflects how many people potentially were reached through Rice websites and social media during January and February: 
7,689,625

 


Passive viewers
This number reflects people who have read or been exposed to Rice via web efforts in January and February: 
757,271


Web advocates

This number reflects people who have actively shared Rice web and social media content during January and February: 
95,892

In January and February, more than 95,000 brand advocates shared the Rice message, which reached more than 7 million users. The most clicked-on story was President Leebron’s statement on the recent executive order restricting immigration from seven predominantly Muslim countries. This story reached 98,816 people on Facebook, where it got more than 1,600 likes, 40 comments and 314 shares; it also prompted more than 4,400 clicks on rice.edu.
 
Nine videos were posted to the Rice Facebook page in January and February, including two Facebook Live videos. A video about “Teslaphoresis” reached 14,731 people and garnered 218 likes, 38 shares, one comment and more than 4,600 views. 

Rice on Facebook
@riceuniversity
Pinterest
Google Plus

Media Stars

Top media stars: Mark Jones and Douglas Brinkley

Mark Jones and Douglas Brinkley nearly tied for the highest number of media mentions during January and February. Jones had 3,127 mentions and Brinkley had 3,126, both for their political commentary.

Jones is the Joseph D. Jamail Chair in Latin American Studies, a professor of political science, a political science fellow at Rice’s Baker Institute for Public Policy and a fellow at Rice’s Kinder Institute for Urban Research. Brinkley is a professor of history.

Below are the Rice experts who were mentioned in the media five or more times during January and February.
January-February media stars

 
Mark Jones 3,127
Douglas Brinkley 3,126
Marcus Evans 1,064
Egor Koulechov 909
Kelly Weinersmith 843
Scott Egan 840
Tom Miller 721
Brad Ochocki 721
Marcus Jackson 601
Mike Rhoades 496
Connor Cashaw 433
Chad Lott 391
John Hutchinson 374
Stephen Klineberg 357
Miriam Grunstein 325
Marquez Letcher-Ellis 266
Tony Payan 194
Ken Medlock 162
Bernard “Bun B” Freeman 160
Austin Meyer 156
Ryan Bucher 100
James Tour 79
William Martin 75
Boris Yakobson 65
Ako Adams 62
Dan Wallach 61
Alison Weaver 54
Bishop Mency 53
John Olson 50
Jim Krane 49
David Leebron 41
Rouzbeh Shahsavari 41
Scott Solomon 39
Caleb Kemere 34
Charles McConnell 33
David Bailiff 32
Moshe Vardi 32
Wayne Graham 31
Ning Zhang 31
Arthur Gottschalk 29
Karim Al-Zand 28
Ziang Zhang 28
Tommy Bennett 27
Alex Kutana 27
Daniel Cohan 25
Brian Stewart 25
Russell Green 24
Glenn Otto 24
Scott Sonenshein 24
Wendy Zhang 24
Antonios Mikos 21
Lindsey Hodge 20
Jaecey Parham 20
Anthony Pinn 20
Alison Ho 19
Jamie Malik 19
Priya Niezgoda 19
Savannah Durkin 18
Jake Hansen 18
Vivian Ho 18
Eric Rutledge 18
Alicia Caldwell 17
Edward Djerejian 17
Marie-Claire Schillinger 17
David Warren 17
Willy Amador 16
Nicole Iademarco 16
Oscar Janglin 16
Kiley Beall 15
Hanna Huston 15
Joe Karlgaard 15
Jim Bevan 14
Paul Brace 14
Peter Wolynes 14
Brian Mann 13
Rebecca Richards-Kortum 13
Leah Binkovitz 12
Jasmine Goodwine 12
Maya Hawkins 12
Kaitlyn Swinney 12
Marie Lynn Miranda 11
Francisco Monaldi 11
Marah Short 11
Bob Stein 11
Ned Thomas 11
Charlie Warren 11
Kaitlin Benjamin 10
Jason Hafner 10
George Phillips 10
Ford Proctor 10
Lauren Rhodes 10
Kenton Whitmire 10
Lon Wilson 10
Kadir Yildirim 10
Pulickel Ajayan 9
Fernanda Astete 9
James Clomburg 9
Anna Crumbley 9
Michael Deem 9
Roel Garcia 9
Ramon Gonzalez 9
Katherine Ip 9
Emanuel Llamas 9
Linda McSpadden McNeil 9
Ricardo Salinas 9
Nick Silber 9
Justin Cronin 8
Pei Dong 8
Edward Egan 8
Yongsung Ji 8
Yilun Li 8
Jun Lou 8
Han Pu 8
Peter Rodriguez 8
Rodrigo Salvatierra 8
Kyle Shelton 8
Tuo Wang 8
Chenhao Zhang 8
Jibo Zhang 8
Joe Barnes 7
Walter Chapman 7
John Diamond 7
Dominic DiCaprio 7
Bill Fulton 7
George Hirasaki 7
Wendy Knight 7
Neal Lane 7
Dane Myers 7
Shani Rainey 7
Volker Rudolf 7
William Arnold 6
Phil Bedient 6
Anthony Brandt 6
Elaine Howard Ecklund 6
Stephen Fox 6
Darryn Sheppard 6
Dean Becker 5
Matt Canterino 5
Ryan Chandler 5
Swarat Chaudhuri 5
Utpal Dholakia 5
Lexie Ducat 5
Fathi Ghorbel 5
Kendal Jefferies 5
Hagop Kantarjian 5
Lydia Kavraki 5
Jeffrey Kripal 5
Rylee Linhardt 5
Michael Maher 5
Mark Moll 5
Steve Murdock 5
Katharine Neill 5
Kate Nezelek 5
Heather O’Connell 5
Marcia O’Malley 5
Nick Orewiler 5
Brent Schwarz 5
Richard Stoll 5
Ashok Veeraraghavan 5
Dayne Wunderlich 5
Yan “Anthea” Zhang 5
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