Headlines to go: Don’t let your head get cut off, A web head is an island, Meet readers out front, Watching paint dry?, and more ...
Welcome to Rev Up Readership — your guide to Catching Your Readers |
 | | March 2017 // Headlines to go |
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Web headlines must fit on mobile apps and moreNot everyone wants to play, “What’s the last word in the headline?” says Andy Bechtel, associate professor, School of Journalism and Mass Communication at UNC-Chapel Hill. So write web heads that don’t get truncated by Google, social media channels, mobile apps — or your reader’s attention. How short should they be? Make sure your web heads are short enough to ... |
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 | Online headlines must be able to stand alone | |
|  | On web heads, put topics up top for Google, humans | |
|  | Google never laughs; must web heads be dull? | |
|  | Online headlines must get found, clicked & more | |
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New and Noteworthy |  | BBC’s online headlines are short, clearWho writes the world’s best web heads? The folks at BBC News, according to usability expert Jakob Nielsen. Here are some secrets you can steal from the broadcast giant. |
|  | Optimize web heads for search, humansIf Google can’t find it, to paraphrase Jeff Foxworthy, can’t nobody find it. Indeed, one key role of web heads is to help Google find your page. |
|  | Websites, books and toolsWrite this way: Create headlines that work well on all your readers’ devices with this tips, tools and techniques for writing web heads. |
|  | What writers and others say“If there is a choice between boring and useless, I suggest going for boring.” — Steffen Fjaervik, contributing writer for Poynter Online |
|  | Websites, books and toolsPolish your mobile messages: Lift your ideas off the small screen with these studies, secrets and expert suggestions. |
|  | Learn to write copy that moves people to actLearn to use the bait your readers like, not the bait you like, at this two-day Master Class on March 22-23. RevUpReadership members save $100 with code RURLV100 |
|  | Make every piece you write easier to read and understandLearn to Write For Readability, Take the Numb Out of Numbers and more at this 2-day Master Class on April 6-7. RevUpReadership members save $100 with code RURDC100 |
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