FOLD of the week #377

Simple Pop-Up “Golden” Ticket Holder Format

Get ready for something fresh and simple and wonderful. This week's solution is from Williams College in Williamstown, Massachusetts. Designed by their in-house creative team and printed by Benchemark Printing, this eye-catching mailer is called "The Golden Ticket" by the Williams admissions team. A golden envelope arrives in the mail with a simple, purple carrier that opens to present the recipient with a pop-up, personalized golden ticket announcing their acceptance into the college. This brilliantly simple format works without glue or tape, and is a great way to deliver something special.

FOLD of the week #377 Project Credits & Specs

Folding Style: 4-Panel Asymmetrical Accordion
Print Production: Benchmark Printing, Schenectady, NY
Design: Office of Creative Services, Williams College / Williamstown, MA
Paper: Carrier: 120# Premium Dull Cover; Envelope and Ticket: Stardream Metallic Gold A9 Envelope and 105# Cover Ticket
Size: Flat (Carrier): 14.25" x 8.125"; Folded 5.625" x 8.125"; Ticket: 5" x 7"
Finishing: Die-Cut, Score, Hand Fold and Insert
Notes: Carrier printed 1/1 PMS metallic with flood aqueous coat, insert printed with variable data on a Ricoh digital press. 3,000 qty.
Budget Rating: Low–Moderate

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