Welcome to DeBrief

Debrief is the bi-monthly newsletter from the Deloitte Institute, highlighting the research and activities that we support in the fields of innovation and entrepreneurship.

How to make your company fit for the future

To gain competitive advantage in today’s business world, companies must adopt a “fast/forward” approach, say Julian Birkinshaw and Jonas Ridderstrale. Leaders must embrace decisive action and emotional conviction, and foster a culture that relies on experimentation rather than big data.

Fighting fire with fire: a story of reinvention

Challenging and changing long-established ways of working takes spectacular tenacity. As head of the Greater Manchester Fire Service, Steve McGuirk drove through major innovation, refocusing his force away from traditional firefighting towards an emphasis on safety and prevention.

Pay what you want – a product pricing experiment

Julian Birkinshaw reveals what happened when the pharmaceuticals giant Roche piloted a pay-what-you-want scheme for an innovative medical diagnostic product. The results were surprising and informative: people paid a lower price but a greater number of participants could be reached.

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How to build a business when you’re studying full-time

MBA student Vishnu Chundi is determined to be his own boss by making a success of AssetVault, an online platform for recording and safeguarding physical and digital assets. But balancing full-time study with the rigours of launching a business is far from easy.

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Dubsmash: the power of persistence

The founders of the lip-synching app Dubsmash followed the lean start-up model of designing a minimum viable product, lots of user testing and rapid iteration. Persistence paid off: after two years of trial and error they arrived at the version that went on to become an international hit.

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Fast/Forward: Make Your Company Fit for the Future-Tuesday 11 April 2017

Speakers:

Professor Julian Birkinshaw and business author Jonas Ridderstråle discuss the emergence of ‘adhocracy’ as a new way of working, and they show how decisive action and emotional conviction are the hallmarks of successful companies in today's fast-changing business world.

Come and join this free event hosted at London Business School and moderated by Jeff Skinner, Executive Director of the Deloitte Institute of Innovation and Entrepreneurship.

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Upcoming event:

Save the date:
Future of professional services day conference on 08.06.2017 - More details to come.

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