FOLD of the week #378

Faux Pocket Portfolio Mailer

Oh, do we have a good one for you this week! This Faux Pocket Mailer uses a simple broadside format trick to create the look of a custom folder with inserts. The 6-piece personalized mail package was produced entirely in-house at SPC in Niles, Illinois for Best Friends Animal Society, and there's a bit of magic behind the production as well. Trish will explain how this innovative, personalized multi-part package could possibly be produced cost effectively in low quantities and without any hand assembly. If you mail ANYTHING, you have to see this week's episode.

FOLD of the week #378 Project Credits & Specs

Folding Style: 8-pg. Broadside with Inverted Short Fold and Inserts
Print Production: Specialty Print Communications, Niles, Illinois (Joel Kaufman)
Client: Best Friends Animal Society
Size: Flat (Carrier): 11"x12.5"; Folded 5.5" x 8.5"
Finishing: Multi-part assembly using a
Ga-Vehren Attaching/Tipping System
Notes: 6-piece direct mail package includes outer envelope (VDP), letter (VDP), carrier, response card (VDP), response envelope, static brochure using two different stocks (coated and uncoated). Can be produced cost-efficiently in both short and long run print and finishing scenarios.
Budget Rating: Low–Moderate

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