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Online video is a powerful tool, and the secret to using it is to make sure you have a video that directs the viewer's action.
Whether you want to increase your email subscription rate or sell a specific product, a video with a clear and concise message that ends with a specific call to action can make that happen.
Here are some quick stats about online video:
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Retailers cite 40% increases in purchases as a result of video (Digital Marketing).
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More than 50% of marketing professionals say that video content has the best Return on Investment (ROI). (eMarketer)
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64% of consumers are more likely to buy a product after watching a video about it. (comScore)
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56% of consumers believe that if a company has a website, it should have video. (Animoto)
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80% of consumers say a video showing how a product or service works is important when learning about the company. (Animoto)
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Website visitors are 64% more likely to buy a product on an online retail site after watching a video. (comScore)
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59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. (Forbes Insight)
For a consultation about what video options are available for your business, give us a call @ 416.244.2979 or send an email to SeeThrough Web.
To know more about our services, please visit seethroughweb.com website.
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