this week: ticketmaster verifies fans, a rad rebel reboot, sxsw daze

Our weekly scan of brands, bands, marketing, research & trends.
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                            Chicano Batman dazzled at

Waterloo Records' SXSW Day Parties.

                        
                            MUSIC & INDUSTRY

                        Ticketmaster has unveiled a new weapon in the battle against scalpers, deploying their "Verified Fan" program for Ed Sheeran's on-sale. The program uses a software algorithm and customer data to weed out bots. It appears to reduce the number of tickets that show up in secondary markets. But don't expect scalpers to disappear, there's an $8 billion bounty up for grabs.
                    

                        
                            BRANDS & BANDS

                        SXSW mayhem rolls on and the Factory's own collab campaign created between the new Honda Rebel motorcycle x Aviator Nation is in the middle of it all. Live music plus the debut of the Aviator Nation limited edition Honda Rebel bike. More on the "rad reboot" here, plus a sexy video featuring Paige Mycoskie, fashion designer and founder of Aviator Nation. 
                    

                        
                            RESEARCH & INSIGHTS

                        Pandora rolled out their much anticipated on-demand premium service this week, built off the acquired remains of RDIO, and aimed squarely at Spotify, Apple, and the rest. Behind the scenes, Pandora's new features for brands edge closer to their goal of "reach a Southern mom listening to country music on Pandora after driving the kids to school on a sweltering day" targeting specificity.
                    

                        
                            EVERYTHING ELSE

                        
                            Ty Segall on why his music isn't on Spotify.
Snapchat wants to change the music industry.
The Roots Of Cowboy Music (longread of the week).
Converse x Grotesk collab.
Interview with Alexis Rivera of Echo Park Records.
Abbey Road opens two brand new studios.
Bands I Pretended to Like for Boys.
Inside the Cult of Nike.
The worst people at SXSW.


                        

                        
                            LISTEN

            Chicano Batman

Jealousy

            Tyler Cowen Interviews Malcolm Gladwell
        

                        
                            LOOK

            Honda Rebel x Aviator Nation Collab
        

            Os Gemeos,

See Brazilian Culture

            WEEKEND PLAYLIST

        

                        
                            FACTORY FLOOR

            Factory love for Jessie Johnson from ATX's Waterloo Records who books live music for events like the SXSW confab. Shae B x Jessie with Minus The Bear.
        

                        
                            FRIDAY GIF

                        
                            See ya next week...
                        

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