Digital Sophistication...Chinese Style
Chinese millennials, a group of 400 million young adults, comprise a very digitally sophisticated segment of Chinese society. While millennials around the world have the reputation of being "digital natives", the drivers behind mobile behaviors differ from culture to culture. For example, Chinese millennials tend to use mobile technology to broaden their horizons whereas American millennials are more focused on fun and entertainment. According to research done by Labbrand, 55.3% of Chinese millennials share everything online vs. 28.3% of American millennials. Where is this powerful group of Chinese consumers sharing, purchasing, and connecting? Take a look at some of the most popular platforms below...
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