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Shoestring Studios Wins Big at 2017 ADDYS!


The results are in, and Shoestring Studios has just had its best year ever - winning Gold and Silver ADDY® Awards but this time also copping the coveted Judges' Choice Special Recognition Award for Outstanding Music and Lyrics!


Here are the details:

  • 'Tridents All De Way!'
    Gold Award and Judges' Choice Award for outstanding music and lyrics
    -
    Virgo Communications Inc.
  • First Citizens Bank 'We Put You First' jingle
    Silver Award - Blueprint Creative Inc.
  • Deputy 'How The Week Was Won'
    Silver Award - Sound/Music Only - Red Advertising & Marketing Ltd.
Also involved in:
ADDY® Award winning campaigns:
  • Rock Hard Cement 'Build Stronger' - Virgo Communications Inc.
  • bmobile 'Life Is On' - McCann Port Of Spain

We would like to thank everybody involved in the 'Tridents All De Way' jingle at Virgo Communications Inc., especially Creative Director Emma Saba for giving us the opportunity to cross off so many boxes on our bucket list by working with so many great Bajan Soca stars and musicians!

Big thanks to Adrian Clarke for his vital contribution and constant encouragement. Special thanks to Craig Cozier for his assistance in including commentary from the late Tony Cozier and Pelle Hybbinette for his video work.

Many thanks to 
Blueprint Creative Inc. for joining forces with us in the creation of the First Citizens jingle. We'd like to thank Samud Ali at Red Advertising and Marketing Ltd. for allowing us to bring his inspired Deputy 'How The Week Was Won' jingle idea to life. And finally, we'd like to thank Stephen Look Tong and Malcolm Maingot from McCann Port of Spain for having faith in us with our 'Life Is On' jingle in their bmobile campaign.

Brian Marshall (l) and JJ Poulter (r) of Shoestring Studios either side of
Soca legend Red Plastic Bag (c) during the recording of 'Tridents All De Way'
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