FIELD ON THE DANGERS OF SHORT-TERMISM IN MARKETING
Peter Field is coming to Toronto to preview his latest research – co-authored by Les Binet – Effectiveness in a Changing Media Landscape, which will be published by the IPA in April.
Effectiveness in a Changing Media Landscape takes on the biggest marketing issues:
- Sales Activation vs. Brand Building: what's more valuable?
- Penetration-focused campaigns vs. Loyalty campaigns?
- Are you using fit-for-purpose media?
- TV/online synergy: 1 + 1 = 3.
- Are you limiting profit growth by just focusing on ROI?
Want to attend the presentation?
This presentation is targeted to Marketers and Agencies. Admittance is free but seating is limited.
Please fill out the form on our website to reserve your spot.
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