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It is good news for E-commerce sellers as China has indefinitely delayed implementation of new E-commerce regulations, which would have made it more difficult for foreign products purchased on E-commerce websites to be delivered in China.
The indefinite delay is a big win for foreign health and beauty product manufacturers which were facing complex new licensing and labeling requirements to get their product sold in China.
China's Commerce Ministry said goods coming into the country via cross-border E-commerce platforms would be classified as "personal" rather than "common" trade, meaning there would be no additional requirements for local registration or labeling. The move is seen as an indication of the strong commitment to cross-border E-commerce from Chinese regulators.
A the same time the Ministry indicated pilot free trade zones, which can house cross-border e-commerce operations, would be increased from 10 to 15.
Australia Japan, South Korea, Europe and North America, all have benefited from surging Chinese demand for consumer goods and food coming into China via cross-border E-commerce sales.
E-commerce allows foreign companies a relatively fast and easy way to introduce their products to the China market, however to fully take advantage of the potential for China sales, foreign companies will need to take a serious look at establishing a more robust China presence, potentially including manufacturing, distribution and marketing.
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