Hi <<First Name>>
I'm starting to think we're stupid (I've been told this often enough) and here's why I'm starting to believe it.
We've always figured if you want to sell stuff to people who are building, the best way to get your product in front of them is to use media that specifically targets people who are building (d'oh). Research backs us up:
"The 40/40/20 Rule of Marketing
Here is a fact that explains why customers buy. It breaks down like this:
40% of the success of your marketing is dependent on the target audience
40% of the success of your marketing is dependent on what you’re offering [product or service]
20% of the success of your marketing is dependent on creativity"
The Building Guide hits people who are building now and who are shopping for building products NOW, and it's read by people who are planning to build in the coming 12 months (80% of our readers, in fact).
We provide the ultimate audience for people wanting to sell building products - because our readership are all building or renovating!
Read what people who have used us have to say about us here...
So we keep doing what we're doing in the belief that more advertisers will join all the others because of the sheer logic of what we do.
We're about to do our next Bay of Plenty/Waikato/Central North Island edition covering Hamilton to Whanganui and the cities and districts in between. It meansyou only hit people who are local to you - you're not talking to people in Invercargill or Kaitaia, and it keeps working for you for a year!
The Guide goes out through councils, Home Ideas Centres, builders, designers and through retail. 80% of our readers are building/renovating within the next 12 months. With a circulation of around 5000 copies in each region, that's 4000 people building and renovating in the next 12 months who are looking to buy products - now!
And email Mirvin here or call us on 09 360 8885 x3 and we'll see what we can do about giving you a great deal.
Other Online Marketing Resources
Have a look at these articles explaining the importance of keeping your brand out there:
Our flagship Design Guide has seen sales increase 30% year on year for the past two issues.
The next one is due in April and it's even better.
We're back to the 'Fundamentals of Architecture' targeting consumers using an architect or designer to design their home. It's a must have for your own collection and a great way to hit homeowners who are high-end projects.
Here are some draft pages from the new edition:
And email Mirvin here or call us on 09 360 8885 x3 and we'll see what we can do about giving you a great deal.
Acclaimed by consumers, builders, architects and advertisers, The Building Guide is the single best targeted medium to get in front of people who are building - don't waste money using media where 99% of readers are not doing anything - use us, where 100% of readers are actually building, renovating and buying.
