One of my LinkedIn connections shared this and I echo the sentiment:
"The most fortunate aspect of any strategist's job is being asked to learn about a new audience, industry or technology. Very few people get paid to learn, so it is a massive privilege."
I'm thankful to all of my clients and students for the the opportunity to continue to learn along with you.
Thank you for reading,
Christina
Client News
James River Air Conditioning was named Best Air Conditioning Contractor in R Home's Reader's Favorites for 2017.
"Anyone can repair a furnace or install a filter, "says owner Hugh Joyce. " My father taught me to do what you say you're going to do and do it on time, with passion." He believes that's what sets his company apart. From energy audits to solar panels, customers depend on James River for expertise, comfort and safety. "
Our client Tiffany Jana, co-author of Overcoming Bias, shared her story with Kelli Lemon on RVA Coffee with Strangers.
Check out the podcast for women in business by our newest client, EVB Bank.
VCU Brandcenter launched a video series aimed at walking prospective students through the application process. Feel free to pass along to any budding ad students with big dreams.
What We're Reading
We shared social media tips for realtors in NC Realtor's Insight publication. Our biggest piece of advice is to let your expertise show through and build trust through social media. Click below for the full article.
SPECIAL EVENTS BLOG: 5 tips for engaging with bloggers for special events
"If a blogger writes something about your event, do what you can to promote the post. Retweet the article, post it to [the company’s] Facebook fan page, like the photo on Instagram--or whatever it is you have access to. Always keep in mind that, oftentimes, blogging isn’t a blogger's full-time, paying job, so they’re spending their personal time writing for you. Don’t let it become a chore for them." Read the full article.
CREATIVE PEP TALK PODCAST
"Real creativity happens when you admit that you don't have all the answers."
I've been listening to the Creative Pep Talk podcast all month. It covers topics like goal setting and mastering your craft. Thanks to our friends at Release The Hounds for telling us about it.
MASHABLE: 25 Little Ways To Get You Closer To Your Dream Job This Week
This was an article I shared with my students, but I thought it had some good ideas for all of us. Read the full article.
SOLAMAR: 10 Tips For Running A Successful Facebook Group
Sometimes your community lends itself to having a private or public group where your customers/members can answer each other's questions and support one another. This article does a great job of summarizing what makes a great group.
Events
Tiramisu For Breakfast at Kendra Scott. We're teaming up with Kendra Scott in Short Pump to launch their latest collection.
Sunday, April 2nd
FB Live: Effective internal communication in times of change:
Wednesday, April 5th 10am
Our friends at The Hodges Partnership and Floricane are teaming up to host a discussion on Facebook Live how to communicate change within your organization
Christine Darden, a scientist featured in ‘Hidden Figures,’ to speak at VCU
Friday, April 7th 4:15-5:15pm
The Advertising Club of Richmond's Annual Advertising Awards
Friday, April 7th
AMA Richmond:Use Content To Unleash Your Influence And Engage Those Who Matter To You
Wednesday, April 19th 11:30am-1pm
PRSA Richmond: The Increasing Impact Of Social Media On The Public Relations Practice
Wednesday, April 26th 12pm
Yves Saint Laurent: The Perfection of Style
May 6, 2017 – August 27, 2017 at the VMFA
Virginia Public Relations Awards
Wednesday, May 10th at the Jefferson Hotel
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