April newsletter

Italian drivers, working mothers, sedentary Londoners - anyone can change their behaviour with a little encouragement.

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How do you get people to change their behaviour? Ask the Italians

<<First Name>>, welcome to our latest newsletter. Like many European cities, Bologna wants to get more people walking and cycling instead of using cars. A team at SRM, Bologna's local transport authority, asked BetterPoints to see if incentives will help change people’s behaviour, and to build a common barcode standard into our app so it's easy for people to spend their points with retailers at the point of sale. This means SRM can partner with some really desirable local brands. The programme launched yesterday, and more than 10,000 people have signed up for it already. And this is replicable. With dedication and the right tools, such interventions can motivate positive changes in behaviour, whatever and wherever it is.

Self-sustaining behaviour change needs 'glue' between stakeholders in the community

The strategy to bring social care and health care together in a more cohesive, collaborative, connected manner through the Sustainability Transformation Plans (STPs) is 'a positive, smart direction for local government and the NHS,' argues BetterPoints CEO, Dan Gipple.

BetterPoints now compatible with major barcode standard

BetterPoints can now be spent much more easily with retail partners, because we've introduced the EAN13 barcode standard to our app so that retailers can scan phones at the point of sale.

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How mobiles are getting people active in London's Olympic Park

The boroughs around East London's Queen Elizabeth Olympic Park have among the highest rates of obesity in England. Together with Transport Systems Catapult and the London Legacy Development Corporation and First, we're using technology to encourage local people into the park.

A little incentive can lead to positive behaviour change

Anne, a working mother with two small children, relied on the family’s second car. When the time came to change it, the family had to choose between forking out for a new one and trying without it. Six months later, they are healthier, happier and financially better off.

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