Briefs can be big or small, loose or tight. OK, we’re not talking about your underwear here, we’re examining the main elements that make up a creative brief and what the Unique Super Power is all about.
A creative brief is a document that can be shared between the team and the client to capture the essence of your idea and how to make it great. It can be short or long, but its main purpose it to focus your thinking and make sure everyone involved understands the project and its purpose.
