Virtually all our clients struggle with creating a technically sound, strategically appropriate Creative Brief for the development of their Brand communications (advertising). In fact, many don’t even know where to start, reinventing the wheel. A good place to start is the Communication Strategy, which is the heart of the Creative Brief and universal. Get it right and the creative process should go easier and be more productive.
A couple of weeks ago we published, “The Communication Strategy – All Too Common Errors.” We hope you had a chance to read it and, importantly put it into practice. It shares pitfalls to avoid when addressing this critical part of the Creative Brief.
Here’s a way to test what you learned from reading the article. If you didn’t receive or read the article then this will test your knowledge regarding the Communication Strategy. There are only 10-questions, which should take no more than 3-minutes to complete. So, take the 3-minutes and see where you stand. The correct answers will be revealed upon completion of the quiz. This will provide you with needed feedback to sharpen your knowledge.
