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Tapping an Audience: From Blog to Books
by Eamonn Marra
The publishing of blogs in book form is not a new phenomenon. Internationally every year hundreds of blogs, ranging from recipe, to humour, to comics, to personal are converted and published into books. But the recent successes of Emily Writes’ Rants in the Dark, and Ashleigh Young’s Can You Tolerate This?, two books with connections to blogs (emilywrites.co.nz and eyelashroaming.com respectively) sparked us to investigate the blog/book relationship in New Zealand.
The Read spoke to these two authors, their publishers Margaret Sinclair from Penguin Random House and Fergus Barrowman from Victoria University Press, and bookseller Marcus Greville from Unity Wellington – where both titles were launched – about how the writers’ respective blogs influenced the writing, publishing and sales of their titles.
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Jo Cribb appointed New Zealand Book Council CEO
The New Zealand Book Council Te Kaunihera Pukapuka o Aotearoa has appointed Jo Cribb as its new Chief Executive.
Registrations for Phantom Billstickers National Poetry Day 2017 are now open!
It’s also our twentieth anniversary, so this year is going to be bigger, better and more extraordinary than ever. Click through for registration links and more information.
Wolf Erlbruch is the Astrid Lindgren Memorial Award laureate
Gecko Press are proud to announce that Wolf Erlbruch has won the Astrid Lindgren Memorial Award for 2017.
Talented young Feilding designer wins Storylines Gavin Bishop Award for Illustration
Lael Chisholm, an 18-year-old freelance artist and designer from Feilding, has won the prestigious Storylines Gavin Bishop Award for Illustration for 2017.
Storylines Gaelyn Gordon Award given to Pamela Allen for Mr McGee
The 2017 Storylines Gaelyn Gordon Award for a Much-loved Book, funded by David Ling Publishing, HarperCollins and Scholastic, is Pamela Allen, for Mr McGee, published by Penguin Random House NZ in 1987.
International Authors Ian Rankin, Stella Duffy, Hannah Kent and John Lanchester join Dunedin Writers & Readers Festival
An impressive line-up of international and Kiwi authors, including one of the world’s top crime writers Ian Rankin, writer and theatremaker Stella Duffy, multi-award-winning English novelist and journalist John Lanchester and more join the third Dunedin Writers & Readers Festival to be held May 9–14 2017.
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 Lonesome When You Go: A Q & A with Saradha Koirala
Lonesome When You Go is Saradha Koirala’s first YA book, after having released two collections of poetry. It received a Storylines NZ Notable Book Award for 2016. We are happy to be able to participate in the Lonesome When You Go blog tour this week, following Kids’ Books NZ, Ms Blair recommends, and Hooked on NZ Books He Ao Ano. Check out our Q & A about balancing poetry and YA, and some recommendations for YA titles.
Book reviews:
  
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Trade information & resources
Kobo Scholarship submissions closing on Thursday 20 April 2017
Calling all career booksellers: it’s time to apply for the Kobo Booksellers Scholarship. In January 2018, two promising New Zealand booksellers will attend the American Booksellers Association’s Winter Institute in a two-week trip funded by Kobo. Music-lovers: this time, it’s in Memphis, Tennessee! Apply now. Applications close on 20 April 2017. Email or call Jane Arthur if you wish to find out more.
Fancy a trip to the Auckland Writers Festival? Hachette wants to pay!
From Hachette: The Auckland Writers Festival is always a highlight of our year and we want to share the experience with a bookseller who wouldn’t usually get to attend. So we’ve got a great prize up for grabs, which includes return flights to Auckland, two nights at the SkyCity Hotel (May 19 and 20) and a 10 session pass to soak up a whole range of brilliant Festival authors. Click through to find the nomination form.
Industry News
New Releases
  
Bestsellers, Indies and Review listings
Social Media Tips - Create an Offer
Did you know you could use your Facebook page to drive traffic in-store? Go to your business's page and have a look at the options offered. One of them is 'Create an Offer'. Perhaps you have a special on some titles you love: advertise them at the special price using the 'offer' option, and this will create a coupon that you can encourage them in-store to claim. Or perhaps you want more destination customers? Offer a basic discount to encourage readers in your area to visit the shop - with this option, it would be worthwhile investing in a targeted boost post to get the word out. Notes on this next week!
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