Process Translated

Sometimes the shoot itself is so silly we’re laughing and joking because the whole construction is so out of the normal course of things. We asked three players for the brand new SF Deltas to hang out in Kezar Stadium just past sunrise for an upcoming story in San Francisco Magazine.

The sun is coming up over the east side of Kezar Stadium and it’s mixing with what’s left of the fog that’s typical early in the morning near golden gate park here in San Francisco. There’s a kind of hazy dreamy quality to the light. I'm playing with a new strobe adding to the light that's already here. I often use editorial shoots to play with new gear or try out lighting I’m inspired to try out. Tim’s back from New York for a week and he’s jumping in to assist. 

Shooting sports and fitness and anything related to that world is a niche. I’m often overlooked for those projects because “I’m not a sports shooter.” To me the best editorial projects push me outside of kinds of commercial shoots I do and do so well. These projects ask me to shoot something new… maybe even something I haven’t shot before. I bring my own sensibilities to the project; spontaneous laughing, improvisational lighting and a documentary sense of timing.  I love editorial projects. I'm so excited SF Magazine commissioned me for this one.

See the tear sheet here. 

 

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Deborah Ayerst
415-567-3570
http://www.debayerst.com/