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APRIL 2017
ECOMMUNIGATOR |
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The latest research and industry insights from the
UF College of Journalism and Communications
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What Makes a Better Facebook Post |
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For health organizations seeking to reach audiences through Facebook, how posts are worded has an impact on who engages with them, according to a study by Yulia Strekalova, research assistant professor and director of Grants Development, and Rachel Damiani, a CJC graduate student. |
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Balancing the Truth
in Newsroom Policy |
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To protect the integrity of the news as a source of public information, Jasmine McNealy, Telecommunication assistant professor, and Laurence B. Alexander, ninth chancellor of the University of Arkansas at Pine Bluff, argues that editors should adopt a “balance of interest” policy.
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When Do Funny Health Campaign Videos Work? |
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Funny health campaign videos are only as effective as their social media platform and associated comments, according to a new study by Moon J. Lee, Public Relations associate professor, and Fannin Chen, MAMC 2012. |
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| Is Awareness Ever Enough? |
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“What do you want people to do because they are aware? That is what I would get really focused on. You can start a sentence that way, you just can’t end it,” said Kristen Grimm, president of Spitfire, in an interview with Frank Karel Endowed Chair in Public Interest Communications Ann Christiano on the role of awareness in social change.
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| Who Are You Calling Anti-Science? |
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Lauren Griffin, research manager for the Journal of Public Interest Communications housed in CJC, co-authored “Who Are You Calling Anti-Science?” with Troy H. Campbell, assistant professor of marketing at the University of Oregon. The article was published in Scientific American on April 6.
The article highlights some of the misconceptions about “anti-science” or “science denial” suggesting they might be better understood as isolated incidents of motivated bias. They share that figuring out why audiences reject or ignore scientific facts can aid in the development of messages that can be persuasive.
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| Research and Insights News |
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Carla Fisher, Advertising assistant professor, received a $345,000 grant from the NIH/NIEHS (Breast Cancer and the Environment Communication Research Initiative). Fisher’s research will evaluate the effectiveness of using targeted social media (mommy blogs) to disseminate breast cancer environmental risk information to women and their family members, particularly daughters.
Fisher also received a UF Excellence Award for Assistant Professors. The award provides $5,000 for research support. Fisher was one of 10 assistant professors, from a pool of 20 across campus, that received the award this year. Read more.
Yulia Stekalova, research assistant professor and director of Grants Development, has received a $15,000 UF Clinical and Translational Science Institute Translational Pilot Program Phase 1 award. Read more.
University of Florida alumnus Jordan Alpert will join CJC's Advertising Department this summer as an assistant professor specializing in media planning. Alpert studies how technology, such as electronic health records and patient portals, can facilitate communication between patients and providers. Read more.
CJC faculty and graduate students presented papers and received awards at the 48th annual AEJMC Southeast Colloquium at the Texas Christian University Bob Schieffer College of Communication. Read more.
Frank Waddell, Journalism assistant professor, is one of two recipients of UF’s Outstanding Service by a Faculty Member on behalf of Graduate Students Award from the Graduate Student Council. Read More.
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