A Cartographer's Quandary
Too Many Variables, Not Enough Map Space
If you’ve ever taken a data visualization course, then you might have heard of Chernoff Faces. The problem at hand arrives when a cartographer is faced with too many variables and a limited number of ways to map them in a cohesive way. In 1973, applied statistician Herman Chernoff proposed one of the most strange and ingenious ideas in the history of information visualization and thematic cartography– symbolizing data using faces. The idea behind this is based on the fact that humans are exceptionally good at recognizing facial features. The goal of Chernoff faces is to attribute variables to facial features like eyes, nose, and lips. Because we do not equate human faces to anything other than just faces, the correspondence between data variables and facial features is relatively weak. Overall, using facial features for differentiating data values has been frowned upon for being unclear and too “busy”. Rather, the technique is viewed as an interesting format but not for mass relaying of information.
The map depicts death penalty execution since 1976 in the US using the Chernoff Faces technique. Click on the map to expand.
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