FOLD of the week #386

Surprise! Magician-Themed Accordion Mailer

This week's super-cool fold is full of surprises! Imagine checking your mail to find a clear envelope holding a magician's hat with rabbit ears sticking out of it. Must. Pull. The EARS!! Expertly produced by our friends at Think Patented in Miamisburg, Ohio, a gentle and intuitive tug of the shaped insert reveals a fun, folded surprise. Designed by Kevin Burke and the in-house team at LexisNexis, this promotional mailer has a clever and efficient production plan, too. We think you'll love this week's surprising shaped-mail idea.

FOLD of the week #386 Project Credits & Specs

Folding Style: Custom Shaped Accordion Insert and Carrier
Paper: 100 lb. Genuine Silk Cover; Colored Insert: Astrobrights 65 lb. Cover in Re-Entry Red
Size: Hat: 10.75" x 7"; Shaped Accordion Insert: 15.25" x 6.5"; Folded (Hat and Insert Combo): 8.5" x 7"; Colored Insert 7" x 9"
Finishing: Die-cut/Score and In-Line Glue, Hand Fold and Insert
Notes: Printed 4/4 plus Flood Soft Touch Aqueous Coating. Hat and accordion insert gang printed on one sheet. Mailed in Clear Envelope, 23,000 qty.
Budget Rating: Moderate

Fold of the Week is FREE, due to the generosity and support of the following super-cool sponsors:

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Foldfactory
ATTN: Folding Samples
PO Box 498
Hunt Valley, MD 21030