On the fifth day after a televised NASCAR race, something strange happens, a West Virginia Institute of Technology researcher discovered. Roads turn into death traps, because watching the race on TV affects drivers subconsciously, causing them to speed.
Do you suppose recent radio blow-by-blows of the Indy 500 race had the same effect on listeners? I wondered. And can the content of business blog posts have a similar (but perhaps more beneficial) effect on readers? I‘d like to think the answer to that one is “Yes”.
Like viewers who tuned their TVs to the NASCAR race, or fans glued to radio coverage of the Indy 500, online searchers are directed to your particular blog because of their interest in what you do, what you sell, and what you know. The good news for you as a business owner or professional practitioner is that the proclivity of online visitors to be influenced by your blog already exists, or they would not have found you.
So (not to stretch the point too far), will the effect of each of your blog posts kick in on the fifth day? All I can say is “Who knows?” But, even if your blog content doesn’t result in fifth-day behavior change, continually putting out new content can have the effect of a “drip marketing’ campaign. Hopefully the long term effect with be to cause readers to “speed up” their responses to your Calls to Action.
Remember to make today a really special day,
Rhoda Israelov
Owner, Say It For You
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