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Unlike the relational aesthetic initiatives such as Christine Hill's work Volksboutique, challenging the relation between art and commerce by converting the gallery into a shop and Rikrit Tiravanija’s Cooking Up an Art Experience, where he converted the gallery space into a kitchen in order to serve food for the quests, Thierry Geoffroy is mobilizing the art spaces in order to reach a goal. His goals can be different in nature and scale but will all relate to the overall mission of training of the awareness muscle.
Even though the HQ format carries an unbedded critic of the established contemporary art world claiming that the art world is not demanding real impact in the society relations but rather a spectacle, it can not be classified as New Institutionalism, which with Jonas Ekeberg in the front, in mid 1990s to the early 2000s marked the shift away from the institutional art framework as practiced since the 1920s.
 Thierry Geoffroy is not an institution; he is an avant garde artist, whose visions, in spite of their precise
and concrete characteristics, still, first of all, rely on
an artistic vision about an absolute freedom and the potential of creating an oeuvre, which in an almost alchemically magical way can synthesize all the different aspects of the world at ones.
Text by Tijana Miskovic; Photo: Frontpage from the book “Strategies d’existance” written by Thierry Geoffroy/ COLONEL published by Rhodos Publishing in 1996
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