June 2017 Newsletter
This summer, we're focusing on staff retention; a big problem in the fitness industry, and a key factor in tackling member retention.
We've teamed up with FitLinks, who are already delivering impressive results with their innovative online platform, to give you advice and top tips to improve your staff recruitment and retention.
There's a handful of tickets left for Flourish (an exciting new event for independent operators), and we're looking forward to the ukactive golf day and Flame Conference at the end of the month. See you there!
Smarter Recruitment
Do you find yourself with a low volume of candidates? Or perhaps the quality just isn’t there?
These are common problems, and many employers are unsure why they are unsuccessful.
The solution can be quite simple and you can make a really big difference with a few small tweaks. In fact, one FitLinks client saw a 328% increase in applications in just 24 hours!
 When reviewing the performance of a job advert there are two key factors to consider:
- The Job Description
- The Package
Click here to read Alina's advice on how to sell your jobs and define the package and salary for your currently available positions.
She also gives her top 3 tips for job descriptions to stand out, don't forget the essential details, and be clear and concise. You can read the full article here.
Work on Staff Retention to improve your Member Retention
Member retention often focuses on the member experience, journey, and communications. But a significant contributing factor to the poor member retention in the fitness industry is poor staff retention.
By working on staff pathways, motivation and benefits, we see more engaged staff, which has a direct positive effect on the member experience. Put simply, if you improve your staff retention, you will also improve member retention.
At GGFit, we spend a lot of time defining the member journey with clubs, looking at key contact points and measures to maximise member engagement. We’ve recently been working with clients on staff pathways to help manage the process of recruiting and retaining good fitness instructors and other key staff.
Click here to read more about staff pathways on the GGFit blog
The Fitness Network vlog:
contracts, social media, referrals
The good folk at The Fitness Network (not to be confused with the FBN Pod-cats) asked Guy some quick fire retention questions and filmed the answers.
Click here to check out the video log on their website, or click the frame below to watch on youtube.
If you would like advice or help to improve member retention at your club, please contact us.
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