Cicerone® Certification Program Announces New Business Development Manager for Latin America
FOR IMMEDIATE RELEASE
Contact: John Scholl
john@cicerone.org / 773-549-4800
(JUNE 16 , 2017 – Chicago) The Cicerone® Certification Program today announced the addition of a new staff member based in Latin America. Josemaria “Chema” Mora will work with breweries, importers, retailers, and beer and culinary education organizations to promote Cicerone’s Spanish language programs and products. He will act as a point person for Latin American customer support activities, including remote and in-person visits to businesses, technical meetings, and tradeshows.
“We are excited to have Chema working with our team,” said Ray Daniels, Founder and Director of the Cicerone Certification Program. “He’s the kind of vibrant and passionate beer professional that has been essential to our growth.”
Chema is based in Costa Rica and was the first in the region to become a Certified Cicerone®. Before joining Cicerone, he completed studies in Engineering at the Rochester Institute of Technology. In 2011, he built his own beer business that has since become a fundamental component of Costa Rica's developing craft beer culture. Chema's industry experience includes designing and installing breweries, teaching home brewing classes, judging and organizing beer tournaments, and consulting on beer and food pairing menus.
To access the Spanish site, go to www.cicerone.org and select “International: Spanish” when prompted to “Choose Region and Language.” To see the prompt again, click on the “Location: Language” tab in the upper left portion of the screen.
The Cicerone Certification Program launched in January 2008 and has grown to be the leading beer certification program worldwide with more than 85,000 certifications issued in 50 different countries. The website and first-level exam, Certified Beer Server, have recently been launched in Spanish.
Any Spanish program inquiries may be directed via email to chema@cicerone.org.
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ABOUT THE CICERONE CERTIFICATION PROGRAM
Founded in 2007 by brewer, author, and beer educator Ray Daniels, the Cicerone Certification Program seeks to ensure that consumers receive the best quality beer at every service occasion. To facilitate this, those who sell and serve beer are encouraged to acquire knowledge in five areas: 1) Keeping and Serving Beer, 2) Beer Styles, 3) Beer Flavor and Evaluation, 4) Beer Ingredients and Brewing Processes, and 5) Pairing Beer with Food.
The Cicerone Certification Program certifies beer professionals at four levels:
Certified Beer Server
Certified Cicerone®
Advanced Cicerone™
Master Cicerone®
To date, more than 85,000 individuals have been certified through the program.
MEDIA STYLE GUIDE
The trademarks, certification marks, service marks, and logos for the Cicerone® programs were created by and are valuable assets of Caduceus Communications, Inc. (also known as the Craft Beer Institute), which is responsible for maintaining and administering the examination programs. In order to preserve and enhance their value, they must be used properly.
The Cicerone Certification Program holds a trademark on use of the word "Cicerone" as it pertains to beer, beer service, beer education and beer events. The titles "Certified Cicerone®" and "Master Cicerone®" are also registered trademarks of the Cicerone Certification Program.
It is not appropriate to refer to an individual simply as a "cicerone." The titles "Certified Cicerone®" and "Master Cicerone®" should always appear in association with the name of an individual who has earned the appropriate certification. Please follow your publication's guidelines for appropriate use of registered trademarks or refer to the AP StyleBook. Always distinguish trademarks from surrounding text by capitalizing each word or writing in all capital letters.Master Cicerone®, Certified Cicerone®, and Cicerone® Certification Program are trademarks of the Craft Beer Institute, a Chicago-based beer and brewing education organization.
