Write for mobile : Manage 5 obstacles of mobile reading, Chunk, don’t chop, to go, How small is small?, Get to the point faster ...
Welcome to Rev Up Readership — your guide to Catching Your Readers |
 | | June 2017 // Write for mobile |
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Screen size, interruptible environment and moreIt's not easy to reach readers on mobile devices. The small screen size, single screen and more add up to a lot of usability issues. Here are 5 obstacles to overcome as you write for readers on the go. |
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 | Keep paragraphs to a single screen, articles to a page | |
|  | Mobile web reading is like reading through a keyhole | |
|  | Offer mobile article overviews, summaries | |
|  | Jakob Nielsen makes story list easier to skim, use | |
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New and Noteworthy |  | People kill time, communicate on their smartphonesPeople rely on their smartphones: 44% of adults say it would be very hard or impossible to give theirs up, according to a Pew internet study. |
|  | Consider alphabetical order and moreOnline, as in print, lists draw eyes. In fact, web visitors look at 70% of the lists they encounter, according to the authors of How People Read on the Web. |
|  | Break copy into complete piecesOne essential step to writing effective web copy is to master of the art of fine chunking. That is, divide information into meaningful sections, then hyperlink sections together. |
|  | Write telling microcontent for online videosSo you've got the best corporate video ever. Your subject matter is witty and wise, your production values rival Spielberg's and your story tugs heartstrings. |
|  | Lift ideas off the small screenDraw readers in, facilitate skimming and scanning and reinforce ideas for real readers with these simple formatting tips. |
|  | Learn to write blog posts, social media updatesLearn to extend your social reach and influence at this social media-writing Master Class on July 27-28 in Portland. Rev Up Readership members save $100 with code RURPD100 |
|  | Make every piece you write easier to read and understandLearn to measurably improve readability at this two-day concise-writing Master Class on Aug. 17-19. Rev Up Readership members save $100 with code RURSF100 |
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|  | © 2017 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership.
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