Brilliant! Self-Mailer with Built-In Tipped-On Coupon

Sometimes, the wow-factor is in smart production techniques that make great solutions attainable for all. This week's spotlight is on a simple tri-fold self-mailer that has a secret – and the secret is . . . well, you'll have to watch the video (gotcha!), but there's a brilliant trick to how that coupon ended up on the inside front cover of the mailer. This production idea from Outback Steakhouse is great for delivering coupons, membership cards and tickets on a budget (and with style!). We think you're going to want to find a way to use this super-cool idea.