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Step 4: Harnessing the Power of Iteration

Any creative project is an adventure. It will go through a number of diversions before it reaches its conclusion, new ideas will join your existing ones, you’ll meet obstacles that seem daunting and sometimes unconquerable, and you’ll have wonderful Eureka moments.

“Begin with an idea, and then it becomes something else." Pablo Picasso

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Step 3: Capturing the idea

Your creative butterflies flutter around you in all their dazzling glory, but any moment they may disappear...                       read more

Step 2: The Art of Brainstorming

You’re basking in the golden sunshine with that brief in hand, looking over an uninterrupted vista and now all you need to do is...                                               read more

Step 1: A Jargon Free Anatomy of a Creative Project

Briefs can be big or small, loose or tight. OK, we’re not talking about your underwear here...      read more

7 Steps to Successfully Deliver a Creative Project

In this 7 step guide, we’ll begin with the brief and idea generation, then look at how to capture that idea and turn it into a reality...          read more

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