It’s hard to imagine Fourth of July without fireworks. And what, exactly, is it about fireworks that we find so mesmerizing? Scientists explain that we’re unused to having light travel directly to our eyes. (Usually, the colors we see are created by light bouncing off the reflective surfaces of objects around us; anything different can seem otherworldly and captivating.)

In blogging for business, there’s no doubt that the words you use to tell your story are the most important element. The visuals, or “fireworks”, come in to add interest and evoke emotion. The visuals you select might be in the form of photos, graphs, charts, infographics, or even videos. I especially like using “clip art”.

In graphic arts, the term “clip art” refers to images created either by hand or using computer software, as opposed to actual photographs. (The term, I learned, originated through the practice of physically cutting images from pre-existing printed pieces to use in other documents.)

When you use clip art commercial images in your blog, you’re not pretending to depict the actual products, services, colleagues or customers of either of your own business or practice or those of your blogging client. Clip art can’t show “before” and “after” results or identify specific people. What clip art does accomplish better than anything else, I believe, is capture concepts. The image serves as a metaphor for the concept the writer is articulating in the post.

Business blogs without pictures are like July 4th without fireworks!

Remember to make today a really special day,
Rhoda Israelov
Owner, Say It For You
We create content for your blog-marketing!