The world has gone mad for emojis. What was once a humble visual cue to digital communication has now become a cultural phenomenon worldwide. Japan is an explosion of colour, from its culture and food, to its tradition and natural wonders.

We will be launching an exciting campaign called ‘Master of the Emoji’ with an emoji guessing game to celebrate Japan as the inventors of the emoji, and as a land filled with colourful moments of life.  

Over 10 addictive tip-of-your-tongue levels, this game will test people’s emoji wits and their knowledge of Japan as a travel destination.

With the chance to be crowned ‘Master of the Emoji’, and a grand prize of return flights to Japan for two flying with ANA, this campaign is set to push the emoji obsession over the edge. This is a great opportunity to get involved with the campaign drive in order to leverage the rise in travel interest to Japan.

Master of the Emoji will run from July 17th to August 28th. For more details, please visit the campaign page at link.