Making It Easy For Your Donors
Last month, we noted each time we minimize a donation experience, we make turning a profit all the more difficult. Hopefully your response was elevating the interaction with all your donors and deepening the relationship with each of them.
This month, we want to focus on a primary driver for a donor choosing to give to you - convenience. We know the "easy way" is the path most often chosen. So, how do we make it easy for donors to give to us?
As we've shared in our video series on donation motivation, the location(s) of your store(s) makes a huge difference regarding convenience. But opening a new location or moving an existing one is not a task we can do today. Providing exceptional service during the drop off experience is something that can be changed over days or weeks with regular training. But an immediate change can take place by offering online scheduling of a donation pick up.
 PickUpMyDonation allows you to add a custom link to your site and immediately provides donors a way to connect with you in a way most convenient to them. The phone is no longer used to make calls. It's used as a handheld computer to browse, play games, and text. Now it can be used to schedule donations in a convenient way for the donor and for you.
Every partner through PickUpMyDonation receives a custom link you can add to your website and social media messages. Plans start at $29 a month.
Remember, donations are the lifeline to your thrift operation. If you are not proactively protecting and growing your donation stream, you are setting yourself up for disappointment.
To explore options of how you can expand your donation pipeline, schedule a free, quick call with a SMCo Thrift team member.
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Connect With Your Donors
A well placed reminder goes a long way in seeing positive movement. This thought holds true with your donors too.
As we prepare for the start of school, closets are being cleaned out. More people relocate homes in this period too. It's a great time to remind donors of the service you can provide them!
To share a well placed reminder, follow these quick steps.
- Collect names and e-mail addresses of known donors (ThriftTrac captures all this information for you. Access it on the menu bar under People > Donors.)
- Add the list to your favorite mass e-mail service, like Constant Contact or MailChimp, or do a small scale through your own e-mail client, like Outlook or Gmail.
- Borrow content from one of these blog posts to share valuable, need-to-know information.
- List your drop off locations and include a link to schedule a donation pick up.
- Hit "Send" and watch your donations increase!
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The Top 10 Secrets to Thrift Success
Do you know what it takes to be profitable in thrift and help fund your non-profits work? See the 10 things you can begin doing today to change the trajectory of your thrift operation. Oh yeah, and it's free!
Show me the Top 10 Secrets to Thrift Success
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How Do You Stack Up?
Below are industry averages of ThriftTrac.com users from last month. Are you using these numbers to make decisions?
- Avg Monthly Sales: $49,256.02
- Avg Transaction Amount: $16.38
- Avg Pieces Sold: 11,361
- Avg Price Per Piece: $4.34
Not a ThriftTrac.com user? Submit your stats monthly here.
To find out more about how to manage by the numbers, contact us.
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