Independent … but Not Too Independent

If you were to read through any of the major farm equipment manufacturers annual reports (also referred to as Form 10-K by the SEC), each of them refers to the businesses that sell their products as “independent dealers.” This would imply that those dealers are free to operate their businesses as they see fit. We all know this isn’t anywhere close to what’s actually taking place in the real world of the farm equipment business.

What Farmers Want From You: Precision Pain Points & Solutions

With the customer’s perspective in mind, farmers and ag technology experts Jeremy Wilson, specialist with Crop IMS in Effingham, Ill., and Rich Schlipf, owner of Schlipf Precision Ag in Milford, Ind., share their unique understanding of the most important things farmers want from dealers.

Separation Leads to Precision Business Growth & Stability

As a precision farming business grows, equipment dealerships may decide to make this area an independent revenue stream. This is the approach Swiderski Equipment and precision farming manager John Cooper took with its precision business, seeing revenue triple to close to $1.5 million during the last 5 years.