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Say It For You's September 2017 Content Marketing & Blogging Newsletter. The newsletter offers blog tips and advice on content marketing & blogging for business.
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It’s unwise to merely dump a pile of unstructured information onto the laps of your audience, I was reminded in a coaching session for speakers – you need a structure. That structure, our coach added, isn’t necessarily linear.

Business blog writers can add structure by spreading one message across a series of blog posts, and also by using subtopics with a “read more” format, so that readers can select those aspects of a general topic most useful to them.

For both speakers and blog writers, there are different choices for how to structure information. Complex topics can be broken down into several parts and presented chronologically (according to time progression), sequentially (step-by-step instructions), or climactically (in order of ascending importance, building up to an important conclusion). There are problem/solution posts, compare-and-contrast posts, cause-and-effect posts, and evaluative posts discussing the pros and cons of a particular course of action.

Varying both sentence structure and length helps keep blog content fresh. In fact, the greater the variety in parts of speech used and in sentence construction, the more interesting the writing is likely to be. Changing from first-person narrative to third-person story-telling is yet another variety-adding tactic.

From a blog headline that commands audience attention, to a single, focused point or “moral”, to a final Call to Action rousing readers to take the next step, the secret power of any post can be traced to its structure!

Remember to make today a really special day,
Rhoda Israelov
Owner, Say It For You
We create content for your blog-marketing!

Special offer for September (call before month-end)

Can you think of a complex topic or issue related to your field? Schedule a consult interview with Rhoda and Say it For You will structure a 3-part post using one or more of the variations described above. You will own the material and can add it to your own website, send it to prospects, or use it in a brochure. The low, low introductory price of $150 covers both the consult and three posts.
Call (317) 250-3569.

#BlogTip of the month:

One way to maximize the impact of a “big idea’ is to break it into parts. A series helps build anticipation for the next post and improves SEO if you link from one post to the next in a natural way. (Source: socialmediaexaminer.com)

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Facebook
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Twitter
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Website

Blog stat of the month:

64% of B2B marketers outsource writing to freelance help to accomplish their goals rather than piling more on the plates of the internal team.
(Source: TopRankBlog)

Copyright © 2017 Say It For You, All rights reserved.
Phone: (317) 250-3569
Email: rhoda@sayitforyou.net
Website: http://sayitforyou.net


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