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Over 400,000 monthly Visitors to the Piedmont Triad Activities Participated by Visitors
- 5% seek Craft Breweries (over 20,000 people /month)
- 6% Wine Tasting/Winery Tours (over 24,000 people / month)
- The discovery of new beers is a popular activity for 93% of people who prefer to drink imported beer.
- 84% of craft beer consumers prefer to choose what they drink based on what season it happens to be.
- 49% of Millennials say that craft beers appeal to them, which is the largest percentage of any demographic
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