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Hello Beautiful Beader,

Your patriotic spending does more than you think. Buying “Made in the USA” items creates jobs, protects our environment with strict regulations and supports human rights within the work place.

At Soft Flex Company, we are proud to say that our wire brands: Soft Flex, Soft Touch, Extreme and Metallics as well as Soft Flex Craft Wire and our branded Soft Flex Professional Tools are all Made in the USA.

Beading wire is the foundation of your beaded design. It is important that your beading wire is a quality product in order to get the best longevity from your jewelry.

Our buy more, save more sales event begins today. Site-wide savings on our iconic brands and jewelry making essentials. The more you buy, the more you save! See details below.
 

~ Kristen, Website Designer
To watch the video, click the image above or visit:
https://www.youtube.com/watch?v=DFUTdfUF8rE

Recorded on July 30, 2009 at CHA (Craft & Hobby Association). Mike Sherman, owner of Soft Flex Company, talks about how all beading wire is not created equal. He discusses what sets our bead stringing wire (Soft Flex, Soft Touch, Extreme Metallics) apart from all other brands on the market.
SALES EVENT BEGINS TODAY!
Shop Online

Coupon excludes Extreme Wire and Closeouts,  Offer is not valid with any other discounts. Buy More, Save More sales event ends August 24, 2016.

SOFT FLEX BEADING WIRE
Soft Flex Wire is a superior beading wire, created by beaders for beaders.
Shop Soft Flex Wire
CRIMP TUBES
Almost twice as thick as others on the market and seamless. Available in sterling silver, silver filled, gold filled or copper.
Shop Crimps
SOFT FLEX PRO CUTTERS
Each cutter is hand tested and will get up to about half a million cuts.
Shop Soft Flex Pro Tools
SOFT TOUCH WIRE
Soft Touch Wire designs will drape like they were strung on thread.
Shop Soft Touch Wire
MAGICAL CRIMPER
This tool will turn an ordinary 2mm crimp tube into a finished, rounded, bead. A beautiful end to any design.
Shop Crimping Pliers
NEW 20MM FAUX PEARL ROUNDS
Faux Pearls are man made with the luster and beauty of Pearls created naturally.
Shop New Items
For customer assistance, chat online, email or give us a call toll-free 1-866-925-3539 or 707-938-3539 from Monday-Thursday 7:30am - 4pm and Friday 8am - 3pm.
A live person will answer!
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Copyright © 2016 Soft Flex Company, All rights reserved.


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