|
|
|
|
|
One in nine Americans works in sales, persuading people to purchase products and services and that is why, according to Adam Grant of the Wharton School of Business, psychologists have a long-standing interest in the traits of successful salespeople.
Results of a study involving some 3,800 salespeople ran counter to the widespread assumption that extraverts make the most productive salespeople, Grant explains. In fact, it was ambiverts (those in the middle between extraverts and introverts) who brought in the most business year after year. Why? The extraverts, they discovered, tended to:
- focus more heavily on their own perspective rather than on customers’ perspectives
- fail to make the customers the center of attention
- spend too little time listening to customers
As a corporate blogging trainer, I use the word “selling” as applied to blogs, in a very specialized sense. In today’s world, whatever your business or profession, there’s almost no end to the information available to consumers on the Internet and no end to pop-up ads and offers to sell every imaginable product and service. Our job then, as business blog content writers, isn’t really to “sell” anything, but rather to help readers absorb, buy into, and use all that information.
“Forget about making the sale and focus on helping people” advises Darren Rowse of ProBlogger. “While blogs can be used as a tool for selling, they are at their best when they are relational, conversational and offer their readers something useful that will enhance their lives in some way,” he wisely adds.
In other words, your marketing blog, to be effective, needs to be ambiverted!
Remember to make today a really special day,
Rhoda Israelov
Owner, Say It For You
We create content for your business marketing!
|
|
|
|
Blogging will continue to evolve in its role as one of the most important content creation, publication, and distribution strategies for businesses and individuals online.
(Source: DOZ.com)
|
|
|
|
|
Blog stat of the month:
81% of companies consider their blogs “useful,” “important,” or “critical.”
(Source: Hubspot)
|
|
|
|
|
|
|
|
|
