The Campaign Company specialises in social research and behaviour change. This is your guide to what we’ve been reading. Here’s what’s coming up this week:

• Behaviour Change ~ Behaviour change and the Olympics, + why you should not go to sleep on an argument and how psychopathic are you?
• Polls, Policies and Politics ~ ‘Traingate’ and its aftermath + conspiratorial fears the US election will be rigged
• Health Hub ~ Mc Donald’s fitness trackers + ‘perinatal‘ mental health
• Values Lab ~ Labour’s leadership election and values + Farage gets Trumped
• Charlie’s Attic ~ Hotel Corbynista + Five on Brexit Island

• With the conclusion of the Olympics, BIT (the Behavioural Insights Team) look at the top 3 lessons behavioural science should take from Rio – plus, there’s the psychology of winning bronze, what business can learn from Rio, and the fortuitous benefits of the games on Brazil’s state of affairs.
• Elsewhere there’s bad news for the sleep-deprived this week, as new research uncovers people with supportive partners sleep better. Also on the topic of relationships, there’s the secret to long-lasting friendships, the benefits or otherwise of loneliness (click here if you’re sat on your own reading this week’s TCC Weekly) and why less intuitive people are better at empathy.
• From interconnectedness to egotism, there’s also the quiz to find out how psychopathic you are. Plus researchers ask the forbidden question: could it be that there’s a bit of Donald Trump in all of us? Find out here and here – and click here to find out why you may not like the answer.
• With GCSE results out yesterday, the Nudge Unit analyse the labyrinth which is the world of Higher and Further Education and its consequences on decision-making. Also on the topic of education, there’s the easy-to-digest visual guide to learning and the evidence proving why you should not go to sleep on an argument.
• Plus, we’ve got The New Scientist’s explanation of how bias gets in the way of understanding behaviour and some practical lessons from nudge which could make your life easier.

• ‘Traingate’ had people out of their seats this week, with some marking this as the Bacon Sandwich moment of 2016. Here’s the reaction from Twitter, and the Lib Dems are getting in on the web-based laughs too. So what does the public make of it? YouGov reveals all here.
• Elsewhere in the Labour leadership race, Owen Smith’s supporters have been bigging up their man’s chances, assessed here by Cicero Elections, and here by Leeds’s working class boxing community. But Corbynistas are apparently already planning beyond a JC win. Momentum have unveiled their alternative conference headliners, and you can read about a week in the movement from inside the leader’s camp here.
• A pro-EU party at the next general election could be in for a hammering, so it’s a good job Unison are offering support to its EU-citizen members. The UK apparently favours the Canadian model of free movement-free trade trade-off. Vanity Fair questions what made some Leavers vote ostensibly against their own interests, while that man again Phil Cowley, along with Robert Ford, looks to the football league for the answers.
• Trump aide Michael Cohen has questioned the polls, but Edward Morrissey defends them – 52% of Republicans fear the election could be rigged instead. This article goes behind the branding of Hillary, who has rekindled the spirit of LBJ in this ad (and watch Johnson’s original here). A look back at another previous election shows this one could transform politics.
• The night tube has finally arrived – no seat reservations either, Jez – and Sadiq Khan is looking for a night czar to ensure there’s something worth staying out for. Here’s a look back at his first 100 days in office. Other prospective mayors may be interested in the LGA’s discussion on what to expect in Devo Next.
• Also this week:
  • Tony Blair reckons his brand of politics has had its day – a 2012 YouGov article wonders where Labour’s support under him went and why
  • If big rallies equal support, why do the Tories win? Maybe Twitter is a more accurate gauge
  • Open data based apps could be the future of voter participation
  • With no other parties putting up a fight north of the border, is the SNP under threat from itself?
  • The Annual Democracy Index compares the world’s countries
  • Raise a glass to Wandsworth Council, the first to formally protect pubs

• This week’s PHTB (Public Health Time Bomb to you and me) is, you guessed it…the bagpipes. Yes, that’s right, “bagpipe lung” is a new name for an old disease which apparently causes wheezing and straining for bagpipe players. Easy to spot then...!
• From the respiratory to the coronary, the government is renewing efforts to tackle childhood obesity over the next 4 years by curbs on sugar. Meanwhile the ever-eager McDonalds have had to recall hundreds of fitness trackers, given away with Happy Meals, after they caused dermatological problems.
• From lungs to heart to skin to brain: this fascinating article looks at the role of psychoanalysis in future treatment. Plus, a new programme has been launched to help women suffering from “perinatal” mental health problems – as well as a fund to provide staff with wellbeing support.