The Campaign Company specialises in social research and behaviour change. This is your guide to what we’ve been reading. Here’s what’s coming up this week:
Hello and welcome to the TCC Weekly – the Friday bulletin for people who know their Hopper from their Popper.
This week we’ve got the quiz to find out which Labour leader you are. Plus, we bring you social psychologist Robert Cialdini’s latest, Pre-suasion, and the low-down on politics in our backyard and across the pond. And of course, there’s Charlie’s Attic, the pollsters’ riposte to JK Rowling’s Bertie Bott’s Every Flavour Beans.
A quick reminder that More Sex, Lies and the Ballot Box, Philip Cowley and Rob Ford’s fantastic new book is on special offer for TCC Weekly readers, now with a whopping 40% discount. Click here and enter the discount code (MSL40) at the checkout to get your copy.
And if there was a chapter of the book that was niggling at you – or where you wanted to know more – then this is your lucky week. The academic journals who published much of the initial research have made a number of the key articles free for a limited period. We’ll be serialising them in our Values Lab for the next few weeks. Or for all the free articles in one place, you can pick from the full psephological a la carte menu by clicking on our website here.
David Evans
Director
If you see a link that belongs in The Weekly then just email it to us and we’ll credit you for the good spot and give you a free TCC exclamation mark to say thanks. Meanwhile, if you’re interested to see the mad, marvellous and missable articles featured in recent weeks then just click here for the full back catalogue of TCC Weeklies.
With first term now in full sway, teachers and parents would do well to take stock of new research which reveals the long-term impacts of bullying: click here and here to find out more. And from the classroom to the lab, we’ve got the latest on the UK’s new £650m science hub.
Plus, if you haven’t got your hands on it already, here’s the new must-read in the Nudge industry – Pre-suasion.
There never goes a TCC Weekly without a Brexit bullet point. New research shows that distrust of Cameron led many to vote for Brexit, and here’s Lord Ashcroft’s take on how the Tories should lead the country into new territory.
With nine weeks to go, commentators are offering different predictions on the US election. Some put Clinton well ahead (here and here) but others forecast the race is narrowing (here, here, and here).
Happiness and well-being are rarely off the healthcare agenda, and on well-being comparisons, Denmark often ranks towards the top. This week researchers uncover the source of Denmark’s success: “hygge”, a concept only known to the Danes. Click here to find out why “you only know hygge when you feel it”, and here to order The Little Book ofHygge.
This week’s final HH bullet point is dedicated entirely to Marc Cronin, the man who built himself a Lego leg while waiting for a prosthetic leg replacement. Here’s a free TCC exclamation mark for your efforts (‘!’).
The Values Lab is based on the Values Modes segmentation tool – created by Cultural Dynamics and used by TCC– which divides the population into ethics-driven Pioneers, aspirational Prospectors, and threat-wary Settlers. Take the test here to see which you are.
“If I have seen further it is by standing on the shoulders of giants” – so said Isaac Newton. And in the TCC values lab we’re no less humble.
So for the next few weeks, rather than doing our own ‘experiments’, we’ll ditch the lab coat and dig into the data behind Philip Cowley and Rob Ford’s fantastic new book, More Sex, Lies & The Ballot Box. Several academic publishers have kindly made these articles free. We’ll be serialising four each week, and you can find the full set on our website here. The four below are free for the duration of September, so get stuck in while you can!
Read YouGov’s analysis on why Britons opt for low-stress, low-achievement over high-stress, high-achievement – suggesting a decline in the proportion of success-driven Prospectors across the population.
And finally this week, Charlie’s Attic, the electioneer’s jam-packed goodie bag, where you’ll find Klingon starship-shaped jelly babies to 2016’ top ‘Thick of It’ moments.
