PIC’s focus for the past 25 years has been on genetically improving and environmentally optimizing factors impacting pork quality. Our goal has been to design, implement, and continuously improve a “Robust Breeding for Pork Quality” program, focusing on meeting the needs of the entire pork supply chain (pork producers and processors, wholesalers, retailers, the food service industry and the global export markets), while ultimately fulfilling the needs of the end-user, the global consumer.
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