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September 27, 2016 - Issue 39
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National Newspaper Week is Oct. 2-8
 This year, we mark the 76th anniversary of National Newspaper Week, Oct. 2-8. The annual observance celebrates and emphasizes the impact of newspapers to communities large and small all over.
Materials for NNW are available for download at NationalNewspaperWeek.com. The content kit will contain editorials, editorial cartoons, promotional ads and more; all available for download at no charge to daily and non-daily newspapers across North America.
NNW is sponsored by Newspaper Association Managers, Inc. (NAM), the consortium of North American trade associations representing the industry on a state and provincial, regional and national basis. MNA is a NAM member.
This year's theme is "Way to Know!" The aim is to applaud and underscore newspaper media's role as the leading provider of news in print, online or in palms via mobile devices.
PLAN TO CELEBRATE National Newspaper Week by downloading these materials and devoting as many column inches as possible to reinforce the importance of Newspaper to your communities.
PLEASE ALSO MAKE IT LOCAL
by editorializing about your newspaper's unique relevance. This can be about your government watchdog role, coverage of community events, publication of timely public notices, etc.
Since the principle is timeless, the materials, new and archived, remain on the website and accessible year-round as a continuing resource.
Thank you for supporting National Newspaper Week. You already know there is power in association. And the same principle holds when associations like ours band together to provide even greater impact -- both directly to newspaper members locally and collectively to the overall industry nationwide.
We appreciate your participation and support of National Newspaper Week.
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Enter Now! The Better Newspaper Contest Deadline is This Friday - September 30th.
 The contest system is only open for a few more days for the professional BNC. A copy of the contest rules and categories for MNA member and college newspapers in the state, and full contest details are posted online.
Professional Contest
The 2015-2016 Better Newspaper Contest is open until this Friday, September 30. The contest system will shut down at 11:00 p.m. Hand deliveries must be made to the MNA office by 5:00 p.m. All mailed entries must be postmarked no later than September 30.
Click to Download Contest Rules & Categories
Click to download BetterBNC user guide
Enter the contest here: http://betternewspapercontest.com/MNA
College contest
The 2015-2016 College Better Newspaper contest is open for entries September 1 – October 11. All entries are due on Tuesday, October 11. The contest system will shut down at 11:00 p.m. Hand deliveries must be made to the MNA office by 5:00 p.m. All mailed entries must be postmarked no later than October 11.
Click to Download College Rules & Categories
Click here to download the BetterBNC user guide
Enter the college contest here:
http://betternewspapercontest.com/MNACollege
If you have questions about the Better Newspaper Contests, the MNA staff is prepared to assist you. To reach us, please call the MNA office during business hours (Monday – Friday, 8:30 a.m. – 5:00 p.m.) at (612) 332-8844 | (800) 279-2979 or email member@mna.org. You may also contact LuAnn Yattaw at (612) 278-0235 or luann@mna.org.
Visit our website for the latest updates
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Deadline to Register for the 2016 MNA Daily Newspaper Meeting is TODAY!
 October 6-7, 2016 | Faribault
Register now!
Presented by the Minnesota News Media Institute, in partnership with the Minnesota Newspaper Association and our local host the Faribault Daily News.
It's time again for the annual daily newspaper meeting! Leaders from daily and non-daily newspapers from across the state are invited to attend this popular two-day summit. Register today! Please note, the hotel reservation deadline was September 1, but rooms may still be available.
The 2016 Daily Meeting program will kick off Thursday, October 6 with a tour of Cannon Valley Printing at 11:00 a.m., followed by lunch at the Faribault Golf & Country Club.
The afternoon will feature lively and interactive discussions focused on revenue, innovation and current best practices in advertising, editorial and management topics. Returning again this year will be the popular Daily Meeting Idea Exchange. Prizes will be awarded to the participant who brings the best idea from the past year.
Thursday evening, attendees will head to Northfield for a dose of history, and happy hour at the Northfield Historical Society Museum. Learn more about the Jesse James Gang and the infamous First National Bank holdup. The evening will continue with dinner at the historic Archer House. (Transportation will be provided for everyone staying in Faribault.)
MNA Attorney Mark Anfinson will join the meeting Friday morning to provide a legal update for attendees.
The meeting will adjourn at noon on Friday, October 7.
REGISTRATION
The meeting registration fee is $125 and covers the cost of Thursday lunch, reception and dinner, as well as Friday morning refreshments, and other costs associated with the meeting. The deadline to register for the meeting is Tuesday, September 27.
Click here for more information and to register
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3rd Quarter MCAN/2x2 Tracking Forms Due by October 5th
The 3rd quarter tracking information for 2016 is due back by Wednesday, October 5th.
The forms were emailed to ALL participating members earlier this year. If you need a new form, it will be available on the MNA website HERE.
(http://mna.org/assets/MCAN_MDAN_Tracking2016r.pdf)
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Photoshop, InDesign and More with Kevin Slimp
October 28 | Burnsville
Register Now!
 If you’ve attended one of Kevin’s workshops before, you know there is never a dull moment in the day! Join us to learn how you can work smarter in Photoshop and InDesign. Leave with tips and tricks you can put to use immediately.
The Workshop:
A full morning of Photo Editing, Color Correction & Learning to Use Even More Photoshop Tools
Kevin Slimp has been teaching photo editing since before most of us ever heard of Photoshop. Working on-site with hundreds of newspapers each year, his most requested training is by groups who want better photo reproduction on the page. Bring two pens. You will take that many notes.
Page Design and Ad Design Tips
It’s easy to get stuck in a design rut. That “deadline” thing always seems to get in the way of trying new things and developing new skills. In this session, Kevin will discuss simple things that can make a big difference in page and ad design.
One hour of Even More InDesign Tips
Kevin Slimp worked with InDesign before it even had a name. He was involved in the development of the application and trained a group of 98 newspaper designers in Phoenix how to use the application the first week it was on the market. He’s learned a lot in the 17 years since, and he’s going to share some tools that will increase your productivity and design.
The Speaker:
Kevin Slimp has been training newspapers in the latest technology for more than 20 years. As director of the internationally acclaimed University of Tennessee Institute of Newspaper Technology and the CEO of Newspaper Academy, he continues to stay on top of production technology and issues that effect newspapers. His work is regularly featured in industry-related publications throughout the world. Affectionately called “News Guru” by many in our industry, Kevin comes to us with an understanding of the industry paralleled by few. Don’t miss this chance to learn from the News Guru as he joins us in Minnesota October 28.
Early bird registration is only $75 and includes lunch. Register by October 14 to get the special rate!
Click here for more details and to register
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Publishers: Statement of Ownership Due to USPS and MNA
 The publisher of each publication sent Periodicals Class Mail, including foreign publications accepted at Periodicals rates, must file Form 3526 by Oct. 1, of each year at the original entry post office. If Oct. 1 falls on a Saturday, the post office would expect to receive it by close of business on Sept. 30.
The information provided on Form 3526 allows the U.S. Postal Service to determine whether the publication meets the standards of Periodicals mailing privileges. Newspapers with electronic subscriptions to claim will also use Form 3526.
The required information also must appear in an issue of the publication whose primary mailed distribution is produced:
- Not later than Oct. 10 for publications issued more frequently than weekly.
- Not later than Oct. 31 for publications issued weekly or less frequently, but more frequently than monthly.
- For all other publications, in the first issue whose primary mailed distribution is produced after Oct. 1.
All forms can be found on the USPS website: http://about.usps.com/forms/periodicals-forms.htm
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Please also send a copy of your 2016 Statement of Ownership to MNA. We use this information to keep your circulation number accurate in our newspaper directory.
Forward a copy by email to Cynthia: cynthia@mna.org or, fax to: 612-342-2958.
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North Carolina BNC Needs More Contest Judges...Can we count you in to help?
 We're looking for BNC award winners to serve as contest judges! You will get to help choose the winners of the North Carolina Press Association's Better Newspaper Contest! Can you help out? A big thank you to those of you who have already volunteered!
MNA’s 2015-2016 contest partner is the North Carolina Press Association. We need 50+ MNA members, with Editorial, Advertising, Photo/Multimedia expertise, to review and judge entries submitted in the NCPA Better Newspaper Contest. The vast majority of judging will be completed online, using BetterBNC.com - the same system MNA uses for its contest. Some categories will be mailed out to judges for review. All results will be entered online.
You will receive judging assignments in mid-October and your results will be due back in by November 11th. Please keep these deadlines in mind when committing to judging! We suggest that you enlist the help of your talented coworkers as well!
Professionals from the North Carolina Press Association will be providing the judging expertise for the 2015-2016 Minnesota Newspaper Association contest in exchange for our members judging their work.
If you are willing to judge just click here and fill in the form. If you have any questions, email LuAnn Yattaw, luann@mna.org or call 612-278-0235. Thank you!
Click here to sign up now
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Register today!
Building Today’s Circulation/Audience Managers
October 12 | St. Cloud
Register Now!
 The Minnesota News Media Institute is excited to partner again with the Northern States Circulation Managers Association to present a day-long training workshop developed for newspaper circulation professionals. Our recent workshops have been given high ratings by attendees! All MNA and NSCMA members are welcome to attend.
Program Description:
Today’s circulation and audience managers are challenged more than ever with various industry factors. Whether you are an experienced or new manager to the industry you’ll take away valuable information in areas of District Management, Customer Service, Sales, Contractor Recruitment/Orientation Contract Execution.
The session will run from 9:00 a.m. - 4:00 p.m. There will be a break for lunch at noon (lunch will be provided).
Presenter:
Mark Johnson
Mark has 20+years’ experience within the circulation/distribution field, including 18 years with Gannett working at USA TODAY, along with four other Gannett newspapers. He oversaw District Manager & Supervisor training for 11 Gannett sites in Minnesota/Wisconsin while Distribution Direct at The Post-Crescent in Appleton, WI. Mark currently is a Circulation Sales Representative in the upper Midwest for Dow Jones producers of The Wall Street Journal.
The early bird registration fee is only $55 when you register by October 4!
Click here for more information and to register
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MNA Political Questionnaires
 As a service to its members, MNA distributes election questionnaires to candidates running for statewide office. You will find the questions sent to U.S. House and Minnesota Supreme Court candidates, as well as their responses on our website.
You may use this material in your newspaper and related publications, website, etc. Answers provided to us by statewide candidates are posted as soon as possible after they are received by MNA staff. Please check back often for updates.
Minnesota Legislature
MNA does not send questions to candidates running for the Minnesota House of Representatives or Minnesota Senate, however here are suggested questions you may use. (Questions)
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September Network Honor Rolls
Six newspapers placed 2×2 ads and two newspapers placed MCAN ads in the month of September.
2×2
Cannon Fall Beacon - 1
Cottonwood County Citizen, Windom - 3
Herald Journal Publishing - 4
Kerkhoven Banner - 3
Pope County Tribune, Glenwood - 3
Rochester Post-Bulletin – 4
MCAN
Belle Plaine Herald - 2
Grant County Herald, Elbow Lake - 1
A bonus went to the following nine salespeople who sold an ad into the networks. Congratulations!
Ted Almen
Dan Birkholz
Mike Dalton
Tim Douglas
Sam Ediger-Johnson
Monica Hensley
Anne O'Flynn
Chris Schultz
Terri Wall
Click here to read about our 2016 Network Ad Sales Incentive Program and you can earn a bonus next month!
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Use digital tools to enhance, not replace, tenets of solid reporting
By Jim Pumarlo
Meeting reader needs requires editors and reporters to multitask, and challenges are ratcheted up in  today’s digital newsroom. Everyone is expected to be adept across the spectrum of news gathering – writing breaking news for the web and a more complete story for the print edition, taking and posting photo or video on the web, tweeting about a sports event or city council meeting, updating your Facebook page. I characterize it as organized chaos.
Digital tools can be a great assist in collecting and distributing the news. They should not, however, replace the tried-and-true methods for solid reporting. Best practices remain at the foundation of all effective coverage, no matter the platform. It boils down to setting priorities, then being organized to deliver.
Here are a handful of elements – and accompanying digital tools – for ensuring your news product remains relevant to your readers and advertisers. More...
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Transformation and Innovation in Local Media
Nancy Cawley Lane, President
Local Media Association
The story of the evolving local media industry – and its implications for the $133 billion local advertising market – is not always well understood. The local media industry is undergoing a remarkable period of transformation and innovation, but that story often gets lost in headlines about declining print advertising. To help highlight examples of innovation and transformation in local media, the Local Media Association has organized a campaign to share more data and anecdotes from the industry. Here is the link: http://www.localmedia.org/borrellassociates/
One of the key messages of the campaign is that traditional media companies are evolving in creative ways to become more relevant to local news consumers and advertisers. Read More...
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Design, Reporting Webinars ... coming soon!
 Check out the upcoming webinar from Online Media Campus!
InDesign Efficiencies
Friday, September 30
1:00 – 2:00 p.m.
Knowing the tricks of the trade will make your life as a designer easier, and help cut valuable time from your daily workload. Joe Greco, GateHouse Media’s director of creative development, will offer up tips on how to use InDesign, and answer questions from the field.
More information and register...
Election Coverage: Are you ready?
Thursday, October 6
1:00 – 2:00 p.m.
Michael Toeset, editor of GateHouse Media’s Briefing 2016 website, and Tim Schmitt of GateHouse Media’s Newsroom Development team will discuss coverage plans for election night, as well as some great digital tools you can use to provide readers with the best experience.
More information and register...
Tools for Live Reporting
Thursday, October 13
1:00 – 2:00 p.m.
Live coverage is the latest mobile and social trend to help journalists reach new audiences. Sports journalists can connect with fans via live, play-by-play broadcasts on internet radio. Reporters can enhance their storytelling on Facebook Live with a solid list of “best practices” and tools like Mevo. And SnapChat’s My Story can be used to create flip book style visuals with the latest details pushing your story to the top of followers feeds. In this session we will concentrate on best practices and using cost effective tools to get the most out of live coverage.
More information and register...
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Don't forget: Upload your public notices today!
 In 2014, MNA successfully launched its online clearinghouse of Minnesota public notices. Since then, 120 MNA member newspapers have posted more than 35,000 public notices on the site.
Now, MNA has developed a series of house ads you can use to promote MNPublicnotice.com in your newspaper and on your website.
If you haven't started posting your public notices yet, and are interested in getting started, MNA will provide training and support. We are available to answer questions and walk you through the process of posting your notices. Please contact Sarah Jackson to sign up and also set up training for you or your staff - there are a variety of options, in person, by phone or Google Hangout.
Our goal is to have 100% participation by MNA member newspapers and we're getting closer every day. Please sign up today, or give us a call to learn more about the site.
Click here for more info and to view/download ads!
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If you have news to share in the MNA Tradewinds,
please email us: member@mna.org.
Former NDNA executive dies in Minnesota at age 85
 Gene Carr, 85, who operated community newspapers in North Dakota and Minnesota and spent nearly 15 years as executive director of the North Dakota Newspaper Association, died Sept. 10, 2016 at Cornerstone Nursing and Rehab Center in Bagley, Minn.
Gene was hired to manage NDNA in 1971, and continued in that role into 1985. In those days the job included teaching journalism classes at the University of North Dakota.
Eugene G. Carr was born April 17, 1931 to Glenn and Marie (Birkeland) Carr in Grand Forks. He graduated from Warren, Minn., High School, then earned and graduated from the University of North Dakota with a degree in journalism. He served in the U.S. Army, receiving Korean Service awards.
Read More..
Member Classifieds:
Reporter
Pierce County Herald (Ellsworth, WI) and River Falls Journal (River Falls, WI)
RiverTown Multimedia, a subsidiary of Forum Communications Co., has an immediate opening for a full-time reporter at the Pierce County Herald/River Falls Journal, reporting for both locations. We have nine award-winning publications in our group. More...
Multimedia Marketing Consultant
The Bemidji Pioneer is now accepting applications for a full time outside Multimedia Marketing Consultant. Join a team on the cutting edge of the media industry offering training, advancement opportunities and great earnings potential within a great organization. More..
Would you like to live and work on the Minnesota’s beautiful North Shore? The Cook County News-Herald is seeking an editor/writer to oversee production of a weekly newspaper in Grand Marais, MN—Budget Travel’s “Coolest Small Town in America.” More...
A perfect companion to your existing business! Monthly newspaper that could easily be moved into your operation. Primary resource for antiques dealers, collectors and shoppers in the midwestern five-state area, often referred to as “The Bible of Antiques and Collectibles in the Upper Midwest.” More...
Linotype needs good home
The newspaper shop at the Independent News Herald in Clarissa has housed and used a linotype machine since anyone in our midst can remember. It was in operation until just a few years ago... More...
Reporter
The Sentinel of Fairmont, Minnesota, is seeking a full-time news reporter. More
Business Manager
The Free Press in Mankato, MN, seeks a business manager to oversee accounting and human resources for its operations. More
News Editor
The Lakes Area Review has an opening for a full time News Editor. The Review is a busy community newspaper.. More
Sports Reporter
The Pierce County Herald in Ellsworth WI, part of RiverTown Multimedia and Forum Communications Co., has an opening for a full-time reporter who would cover sports. More
Editor – Grand Marais
The Cook County News-Herald is looking for a full-time editor position. Experience a must. More...
Sauk Rapids/Cold Spring Reporter
Times Media, a Gannett Company and an award-winning member of the USA TODAY NETWORK, is seeking a reporter to cover Sauk Rapids and Cold Spring. More...
Part-time Graphic Designer
McLeod Publishing, Inc. is accepting applications for a part-time graphic designer for advertising design and page layout for the Glencoe Advertiser, The McLeod County Chronicle, Arlington Enterprise, Sibley Shopper and The Galaxy. More...
Producer/Breaking News Reporter
Times Media, a Gannett Company and an award-winning member of the USA TODAY NETWORK, is seeking a Producer/Breaking News Reporter to cover this great city. More...
Freelance Photographer Available
Freelance photographer looking to work with newspapers in the Twin Cities area. Please check out my website, www.louthephotoguy.com and visit the Photo Galleries and Sports Blog. More...
Community Journalist
If you have a passion for covering smaller communities and using all of the skills of a community journalist, the River Valley Media Group would like you to join our team covering the Black River Falls, WI area for the Jackson County Chronicle. More...
Director of Audience Development
The Free Press seeks an energetic newspaper professional, who is proven in sales and management, to lead its audience development team. More...
Access to the MNA Member Classifieds Page is free to MNA members. To submit an ad, please click the “Submit a Job Posting” or “Submit a For Sale/Wanted Posting” buttons on the Member Classifieds page. MNA Members are also encouraged to post ads for available internships (submit as a Job Posting). Non-members may send an ad by e-mail to: member@mna.org. The charge for non-members to place ads is $25 per week (payable by check or credit card). If you have any questions, please email or call MNA: member@mna.org or 612-332-8844.
NOTE: Once jobs are filled, or For sale/Wanted postings expired, please ask MNA to remove your post from the Member Classifieds. You can send an e-mail to member@mna.org.
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