SMBNation
is a publishing and events company, targeted at the small and medium
business (SMB) channel for
partners, resellers, consulting, and the VAR community. SMB Nation
spreads the knowledge of SMB technology
trends through conferences, books, SMB PC magazine, online services,
and world-wide seminars and workshops.
Check us out online.
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The
Place to Start-up or Start Over! |
September
18, 2016
Issue 11-7 |
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Fast Forward into Fall: NetConnect
Since
NetConnect splashed on the US MSP scene in 2Q, I’m monitoring the
chatter and am finding that MSPs, while sincerely intrigued, still have
more questions about this “Workspace as a Service” (WaaS) solution
designed to implement at SMB customer sites. The purpose of this blog
is to dig deep and steep to offer additional WaaS insights. First
things first. Take a moment to review prior NetConnect
missives here and here.
Once
NetConnect
is installed and configured, customers are able to access your
environment from any device you like; in practical terms, this means
you can access that old, legacy application from the latest iPad!
In fact, customers who use behind-the-times business critical programs
get a new lease of life by mobilizing with NetConnect
– if the application vendor can’t provide a solution to fit with the
modern way of working, NetConnect can step up to the plate. For staff,
who need to work offsite and are struggling with the headache of
setting up VPN connections or fixing an RDP shortcut that’s
inexplicitly stopped working, can now access straight from their
browser – even better, you can do this on a Mac or PC.
This
is important. As an added bonus, the unique approach to printing allows
user to print to any locally accessible printer with no configuration,
driver installs or setup. The company doesn’t have to worry about
threats to their network, as no device ever connects to the
environment; NetConnect acts like a clear pane
of glass.
I
can offer that best of all it integrates with Active Directory, meaning
there’s not additional accounts to be setup, no additional point of
management to be considered for day-to-day tasks and users get single
sign on to their applications or desktop - simple. I can’t emphasize
that enough.
Next
steps
Northbridge Secure runs an active partner program to support NetConnect
partners at every possible turn.
•
There’s a certification process for both sales and technical staff as
well as access to NFR licence for internal use and demonstration.
•
Northbridge support partners with setting up in-house demo
environments, proof of concepts or adding applications to their own
public demo to support your sales cycle.
• Partners are given access to everything they require to independently
identify, scope, quote & install.
Finally
One of the great advantages NetConnect
has over a product like Citrix is the unparalleled access partners have
to the sales and technical teams; Northbridge are in that sweet spot of
being big enough to produce consistent, stable innovation and yet small
and agile enough to respond to feature requests generated by their
partners.
READ
MORE HERE
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Channel Check-In: Atera's Report Card
Everyone loves a success story. So hang on fast as Atera, a seasoned
start-up, is making fast moves in the SMB channel. You’ll recall we
extensively covered it’s “Hello 2016” launch at the start of
the year. There is ample evidence suggesting nine out of ten start-ups
fail (of course) but I’m more interested in learning what makes the ten
percent successful like this Forbes article did. Needless to
say I count Atera in this top ten percent. So what’s it’s secret to
success as an all-in-one SMB RMM/PSA/Remote Access ISV?
First – the word is out. Atera has enjoyed
outsized publicity and coverage because of its market timing to provide
a right-sized all-in-one RMM Software, PSA and Remote
access SaaS solution for the SMB channel partner. “Our target market
are the smaller VARs and MSPs.” Gil Pekelman, Atera CEO, shared during
a far reaching interview. “Our pricing model of $89 per technician is
both a fraction of the cost of an existing RMM player (not to mention
PSA) and the fact that it is not Agent based pricing makes it totally
disruptive.” As a privately-held company, Atera doesn’t release
financial information but I can attest that its growth rate is
significantly ahead of plan, having reviewed some internal information.
Second
– Continuous Innovation. “We launched The Benchmark: This is an
industry first – utilizing big data analysis we provide our users with
Data (KPI’s) that can guide them if its business is on the right track.
For example, we just released within our new billing module a
comparison between the contracts the MSP has with his customer and the
industry median hourly price.” Pekelman added. In a future contribution
about Atera’s SMB channel journey, I will dig much deeper into the
analytics topic.
Third – Community Feedback. A day doesn’t pass where I’m not promoting
the authenticity of the SMB Nation community based on our geek roots
dating back to the beginning of time (the release of the Small Business
Server product in the late 1990s). Money and time haven’t changed us as
we remain a bona fide grass roots community still committed to changing
the world. Here’s the good news. Atera thinks like us too! Pekelman
proudly “peacocked” his open feedback approach. “It’s an
open/transparent/Internet model – You know what we have, what you will
pay and what we are working on…” Loosely translated,
Pekelman is saying that Atera’s innovation is based on community
feedback.
This
transparent community paradigm has allowed Atera to gleam insights into
its VAR/MSP customers. “For the small guy what did we do? We changed
his life.” Pekelman declared. “He can now afford an all-in-one MSP
Software platform (or save a lot of money on the system he has). The
system is so easy and automated that he can actually use it without
hiring PSA/RMM implementation consultants. He has a unique Offering –
Unlimited Agents vs. all those MSPs that are stilling using an agent
based product. We are giving him a compass to run his business and
guide him to a healthy one.”
Finally – design. I can attest to the simplicity of the Atera solution.
I reviewed that aspect earlier this
year.
Over the next couple of months, I’ll continue to track Atera’s success.
It’s one to watch.
PS – If you downloaded and used Atera in a trial several months ago, DO
IT AGAIN! It’s rate of innovation is amazing so the version you worked
with a few months ago is different today!
READ MORE HERE
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Weekly Webinar: 5 Best Practices
for Onsite and Offsite Recovery in
Hybrid Envirnments
September 22, 2016, Noon Pacific
Whether a system is virtual or physical shouldn’t matter to your backup
and disaster recovery solution. But you need to protect your
organization’s systems, applications, and data regardless of where they
live. We will share five best practices you should employ to ensure you
can always recover from any disaster regardless of your environment or
location of your data. In this webinar, you will learn: 1. Benefits of
making frequent backups 2. The best ways to manage your backups so
they’re always...
READ MORE AND SIGNUP HERE
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Must Do: Attend Western Washington Summit
2016
September 22 - "Building Cross-Regional Partnerships: Active Plays For
Opportunity and Growth"
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