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By Simon Sager, Assistant Video Producer
 Video isn’t just an important part of the online experience—it’s essential. And social video, video seen and shared on social networks, has gone from being an added bonus to an expectation from consumers.
Social media platforms originally dedicated to photos and text, such as Facebook, Instagram and Twitter, are all finding new ways to meet the increased consumer demand for video, while other social media platforms, such as Snapchat, Vine and Periscope, have reinvented how video is consumed and changed the ways in which video is produced.
The ease of producing and distributing video on these channels has enabled virtually everyone to participate in video production. So, how do you break through the video clutter? We’ll tell you here.
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The Amperage video team visited Mitchell, S.D., last month to make some video magic. Check out the behind-the-scenes fun here.
Do you need a video? Amperage creates videos for everything from television commercials to fast-paced video designed for your YouTube channel, social media outlets, websites and email campaigns. Our staff, plus state-of-the-art digital video production equipment, produces electrifying results. Contact us to learn more.
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Jennifer Rubel joined Amperage Fundraising Advisers as a regional fundraising adviser for the Quad Cities and western Illinois area. An advancement professional with over 20 years of experience, Jennifer moves the needle by utilizing her extensive fundraising skills, particularly in the area of higher education, to help our clients achieve their fundraising goals and advance their missions.
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