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Hello <<First Name>>,

Welcome to the September 2016 edition of Digital Direction, the IAB Ireland newsletter. This month, we are delighted to announce the full speaker line up for IAB Mobile Connect 2016 at the Guinness Storehouse on the 27th of October 2016.
Mobile is topical, as IAB reports that Global Mobile Advertising revenues reached €37 billion in 2015, with Mobile Display advertising driving the investment at 92.6%.

We are also delighted to welcome the new agency member Encendo to IAB Ireland. 

Miss an edition of Digital Direction? Catch-up in our Newsletter Archive.

All the best
The IAB Ireland Team

Mobile is everything: IAB Mobile Connect 2016 

Mobile is everything is the theme for this year's IAB Mobile Connect  event, on October the 27th in the Guinness Storehouse in Dublin.

According to the Google Consumer Barometer 2015, 75% of the Irish population use a smartphone.  35% use their smartphones more to go online than desktop / laptops, with a further 34% saying it's equal between smartphone and desktop / laptop.  From the recent IAB Digital Video research (June 2016),  61% of VOD viewers consume video on their smartphones (up from 49% in 2015).

Confirmed speakers include:

• Jerry Daykin, Partner at Carat Global Media
• Marie Davis, Head of Google Marketing Solutions Ireland (pictured right)
• Hugh Curran, Head of Digital, Atomic
• Micheal Scully, CEO, Entertainment Ireland 
• Deirdre Currid, Digital Marketing & Social Media, KBC Bank
• David Murphy, Head of Digital Solutions, The Irish Times
• Rossa Butler, Ecommerce & Marketing Manager, Littlewoods Ireland

A round-up of IAB Ireland members and their achievements in recent weeks:

- The State of Marketing Attribution 2016 report launched by Adroll 

- Listen to the 2FM podcast on Viral Content on Social Media by Sean Earley from New Slang

- Congratulations to the IAB members who won awards at The Kinsale Sharks 2016 and ADFX 2016 

Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards

The Coalition for Better Ads was announced at DMEXCO in Germany on the 15^th of September. The Coalition sees leading international trade associations and companies involved in online media joining forces to improve consumers’ experience with online advertising. The Coalition plans to  leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising.

Read more about the founding member and supporters of the Coalition, in the associated Press Release or visit the Coalition website; BetterAds.org.

The countdown is on to the inaugural IAB Ireland Digital Upfronts event in the CCD next Tuesday the 4th of October. This showcase event is exclusively for Advertising Agencies and Brand Advertisers, where they can hear first about the forthcoming innovations and premium digital offerings for the year ahead from Online Publishers and Tech suppliers. Partners presenting on the day are pictured above. It is shaping up to be a fantastic day!  With special thanks to our Media Partners, IMJ and Accenture Interactive our Digital Bytes sponsor.

We have a few last minute ticket cancellations, so please email maeve@iabireland.ie if you are interested in attending.
 

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- Mobile site development "now level with desktop sites", according to Netimperative article

- IAB Ireland training workshop on Native Advertising with Steve Thompson, is booking up fast

- Irish Digital Media Insights Report 2016, published by Virgin Media 

- European Programmatic Market increases by 70.3% in 2015, according to new IAB Europe Research

Copyright (C) 2016 IAB Ireland All rights reserved.
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