FOLD of the week #358

Tri-Fold Reveal Brochure with Glueless Pocket

This week, we shine a spotlight on a smart solution from SMU in Dallas. Designed by the SMU Integrated Marketing team as a travel piece for college fairs, this tri-fold has 4-inch fold in sections in the interior spread that create a glueless pocket for light materials and a large poster reveal for extra impact. Their printer, Best Press, utilized UV coatings for visual contrast and an exciting, tactile experience. We think this is an outstanding idea for many different marketing scenarios!

FOLD of the week #358 Project Credits & Specs

Folding Style: Tri-Fold with Broadside Reveal
Design: SMU Integrated Marketing (Darren Weirich, Vicki Olvera, Bindu Varghese)
Print Production: Best Press
Paper: 65# Sappi Opus Matte Cover
Dimensions: 8.75" x 11.5" folded; 26" x 19.5" flat (top and bottom fold-in sections each measure 4" high)
Notes: Printed 4-color on a UV press with spot gloss UV coating and dry trap spot soft touch UV coating. 70,000 qty (2 versions at 35,000 qty each).
Budget Rating: Low – Moderate

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