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This email contains my best recent posts. Enjoy!
Before I share the content with you, I'm excited to announce that I am facilitating The ABC Wisdom Hour -- a free event that is like a TEDx virtual (though not associated with TED) that will inspire & uplift people to living a more authentic life. Since it's virtual, so you can attend from anywhere! The topics & speakers will be:
Be More Do Less: Relax into Your Soul Purpose
by Holly Woods
The Art of Asking: Understanding why we don't ask -- and how we can -- in ways that allow people the opportunity to happily help you
by Jason Stein
Get Energized: Three Keys to Build Your Energy and Magnetize Success
by Meryl Hershey Beck
It is a free, content-rich event, and may just be one of the most uplifting and worthwhile hours you'll experience in October. RSVP by clicking here and selecting "Interested"!
Now, here are my recent best posts...
I've begun to teach my life's curriculum, by asking "If I had just 1 year left to live, what are the most important lessons I can teach?"
My curriculum is entirely free of charge.
Module 1 is about clarifying what message you really want to share with the world, and how to distribute your message effectively. You can access the posts here:
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An authentic business starts with authentic content.
Creating content will bring to you an initial audience. This then allows you to engage productively in the upcoming activities of Optimizing Offerings and Selling Honorably.
Separate your content & your selling, so that each activity can be engaged more effectively.
Yes, you may end up using some content to sell your services / products... However, to maintain the highest authenticity (which serves your business in the long-term -- and your soul), focus most of your content on serving, rather than selling.
Here's how to discover your content purpose, and choose your content format.
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Every person has some way of creating content that is more natural for them.
In this post, I offer you a variety of ideas. Consider each one, and try it.
The only way to discover your authentic content creation method is to experiment.
Observe what works for you, and what your audience wants most from you.
As marketing guru Seth Godin says, "Don't go around insisting that you made something remarkable... Instead, test different things you made, and see what your audience likes the best..."
Here's how to discover your natural ways of creating content, and what topics are best for you to cover...
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Do you yearn for your content to be well-loved, shared widely, and deeply impactful for your ideal audience?
Here is the path to content quality...
1. Publish more content (e.g. write articles, post on social media, or upload videos.)
2. Notice which pieces of your content get shared & loved.
3. Bring those success factors into your future content.
Repeat this cycle as frequently as possible, and your content will become more engaging, loved by your audience, and naturally shared, without you having to ask them to do it.
Here's my encouragement for applying yourself to this worthwhile path, as well as specific tips on how to create better content.
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What if you're uncomfortable with sales pipelines and marketing funnels?
I prefer to think in terms of a "curriculum."
I work on designing an educational experience through my content, hand-holding my ideal audience member through a transformational journey that I truly believe in, that I've found helpful for myself and/or my clients...
Read the post / watch the video here.
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A weekend moment... dare i share my singing with you all? :)
Here's my mellow version of Stevie Wonder's song "All About The Love Again". I've changed the lyrics just a bit... Click the image above for the lyrics and to watch me try to perform it :)
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Meet people where they're at.
People don't care how much you know, until they know how much you care.
Want to be interesting? Get interested in others.
Give them what they want, until they want what you want to give them.
When it comes to making money, think about 2 sources of energy: Yourself. Other People.
Click here to learn about the 2 energy sources.
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Who are your money heroes?
I've found it life-changing to reflect on this. Without clarifying your thoughts on this question, here's what tends to happen...
You take on someone else's dream -- without consciously choosing it. It's often the dream of making "6-figures" (or 7-figures). Because the "money heroes" who are best at getting our attention are the ones are selling us the 6+ figure dream.
For years I pursued that dream. I successfully attained it... but then, I discovered I had reached a mirage.
I had built a business I actually didn't love.
I also found that many of my 6-figure peers were stressed out -- secretly feeling imprisoned by their business -- and compelled by peer pressure to always pursue the next financial goal (7-figures!)
But they weren't being public about their deep unease... and therefore, the 6 or 7-figure dream continues to be sold as the thing everyone should go for.
It took me a long time to come across a few money heroes that I could truly admire...
In this post, I share with you my 4 money heroes.
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My deep gratitude to my clients for their support, allowing me to create and share all this free content.
Enjoy these recent Client Features, where they share about their important business lessons...
David Younger -- Counseling Couples to Build Stronger Relationships After Having Kids
Devin Burke -- Helping People Achieve "Weight Freedom"
Anastasia Netri -- Coaching Women Who Change The World
Rino Soriano -- Conscious Health Alchemist
Meryl Hershey Beck -- Founder of SourceTapping®
Until next month, I wish you deeper joy... truer connection... and divine strength, while engaging your most meaningful work.
~ George Kao
www.GeorgeKao.com
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