Three days of inspiring Presentations, interactive Workshop and Best Practice Examples will be held under the topic: This year’s IFES Masterclass will be a kaleidoscope and a colorful journey through different ways to reach your customers customer at Exhibitions & Events.
“Translating marketing massages into exhibitions and events” is this year’s theme, and the line-up of our speakers makes us a little proud:
Eddie Choi, UFI Education Award winner "We consider innovation to be the essence of our business proposition. Our passion defines our drive to bring innovation to the exhibition community!"
Andrew Ross: My mantra is don't plan to be viral, plan to be awesome!
Stefan Ebling: The Challenges of Visualization
Klara Tihanyi: Rebranding a trade fair by getting the Chefs in front?
Hans de Wit: Form Follows Content