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 How to Grow Your Business by Leveraging People and Systems
 Listen, everyone is busy these days. If you ask someone how they’re doing, the common response is somewhere along the lines of, “I’m very busy.” And in a busy world, busy life, busy business, we need to figure out a way to create leverage.
We’re going to focus on leveraging in business today. When I talk about leverage, I mean getting the greatest results with the least amount of time, effort, energy, or resources spent. Consider a lever. I’m not huge on physics, but as you press down on one side and depending on how hard you press, you’re going to get exponential result or push on the other side. Some people want to push really hard, while others only wish to push lightly, but you get my point. By using a lever, you’ll have more strength to move whatever object is on the other side versus just trying to pick it up yourself.
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Maybe this is not the best example since I don’t have a science background, but that’s how it works. So, here are three things we’re going to look at in regards to leverage:
 Leveraging people in our network. Now, certainly we can leverage people to gain referrals for our business. Most people have a certain amount of contacts and as do each of us. By leveraging each other’s contacts, there’s a great opportunity to gather referrals as long you and your referral sources have a great fit.
But it’s more than that. You can also leverage experiences and knowledge that people have. When we do our mastermind groups, we leverage the experiences of other participants. The group as a collective is always smarter than the smartest person in the room. So think about how you can leverage the experiences and knowledge of those in your network.
- Leveraging other people on our team. You might be thinking, “I don’t have anyone else on my team.” Or, “I can’t add any more people to the team right now.” Well, how can you better leverage the people who are currently on your team? Whether they’re in your company or a part of your outsourced talent. Or perhaps you’re at a point now where you need to be challenged, and you should be considering bringing onboard another person to leverage.
 For those of you who are in sales, maybe you don’t own the company you work for and so you think you can’t leverage another person. That’s a limiting belief! Many amazing, top-of-the-line salespeople who work for other organizations figure out a way to leverage people. For example, they may hire a personal assistant. They end up making enough money on sales commissions to way offset the cost to pay for the said assistant. So if you're in sales, maybe you need to bring on someone you can leverage in order to sell more.
- Leveraging systems. It’s probably better to start with systems before people, actually. While it’s great to leverage people, maybe we should check to see if an existing system can do what we’re hiring the person for.
Let’s say you’re thinking about bringing someone onboard to manage your calendar and schedule. You should instead look into investing in one of the many available technological systems out there that has a built-in calendar system. This way, you don’t have to bring in a new employee. It might be way more cost-effective to leverage a technological system than it would to bring on a real person. So think about what system, technology, or process you need to adopt first before you start leveraging people.
So those are the three things to consider. Go out, leverage, leverage, and leverage some more. Have fun growing your business.
Thanks and have a fantastic week,
Jared Polak |
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